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SS:광고매체광고주광고대행사매체가치광고성장가능성 PP:한국방송학회 AA:전범수
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광고매체 속성 평가에 따른 성장가능성 연구 : 광고주와 광고대행사 구성원 비교 선택
광고매체 속성 평가에 따른 성장가능성 연구 : 광고주와 광고대행사 구성원 비교
전범수
| 한국방송학회 |
2007
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AR0025978
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