자료유형  

 단행본

International Standard Book Number  

9886824328 (hardcover)

International Standard Book Number  

9789886824320 (hardcover)

Dewey Decimal Classification Number  

741.6-20

Main Entry-Personal Name  

Wang, Yu.

Publication, Distribution, etc. (Imprint  

Shenzhen : Artpower International Publishing, 2013.

Physical Description  

241 p. : color illustrations ; 31 cm.

Series Statement  

Graphic design series ; R&H, vol.1.

General Note  

"Greatea."

Summary, Etc.  

요약This book takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbooks to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas.

Subject Added Entry-Topical Term  

Interior decoration

Subject Added Entry-Topical Term  

Restaurants Decoration

Subject Added Entry-Topical Term  

Hotels Decoration

Subject Added Entry-Topical Term  

Logos (Symbols) Design

Subject Added Entry-Topical Term  

Branding (Marketing)

Subject Added Entry-Topical Term  

Commercial art

Added Entry-Personal Name  

Li, Aihong.

Control Number  

joongbu:510730