자료유형  

 단행본

International Standard Book Number  

9780813564555 (electronic bk.)

International Standard Book Number  

0813564557 (electronic bk.)

International Standard Book Number  

9780813564548

International Standard Book Number  

0813564549

International Standard Book Number  

9780813564531

International Standard Book Number  

0813564530

Library of Congress Call Number  

HE8700.8 .W57 2013

Dewey Decimal Classification Number  

384.3384.31

Main Entry-Personal Name  

Mann, Denise.

Publication, Distribution, etc. (Imprint  

Piscataway : Rutgers University Press, 2014

Physical Description  

1 online resource (296 pages)

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Title page; Copyright; Contents; Acknowledgments; Introduction: When television and new media work worlds collide -- Denise Mann; 1. Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity -- Derek Johnson; 2. In the game: the creative and textual constraints of licensed video games -- Jonathan Gray; 3. Going pro: gendered responses to the incorporation of fan labor as user-genereated content -- Will Brooker; 4. Labor of love: charting the L word -- Julie Levin Russo.

Formatted Contents Note  

완전내용5. The labor behind the lost ARG: WGA's tentative foothold in the digital age -- Denise Mann 6. Post-network reflexivity: viral marketing and labor management -- John T. Caldwell; 7. Fan creep: why brands suddenly need ""fans"" -- Robert V. Kozinets; 8. Outsourcing the office -- M.J. Clarke; 9. Convergent ethnicity and the Neo-Platoon show: recombining difference in the post-network era -- Vincent Brook; 10. Translating telenovelas in a neo-network era: finding an online home for mynetwork soaps -- Katynka Z. Martinez.

Formatted Contents Note  

완전내용11. The reign of the "Mothership": transmedia's past, present, and possible futures -- Henry Jenkins notes on contributors; Index.

Summary, Etc.  

요약Wired TV looks at the post-network television industry's experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks' sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity.

Subject Added Entry-Topical Term  

Television broadcasting United States

Subject Added Entry-Topical Term  

Interactive television United States

Subject Added Entry-Topical Term  

Social media United States

Subject Added Entry-Topical Term  

Mass media United States

Subject Added Entry-Topical Term  

Interactive television United States

Subject Added Entry-Topical Term  

Mass media United States

Subject Added Entry-Topical Term  

Social media United States

Subject Added Entry-Topical Term  

Television broadcasting United States

Subject Added Entry-Topical Term  

Interactive television.

Subject Added Entry-Topical Term  

Mass media.

Subject Added Entry-Topical Term  

Social media.

Subject Added Entry-Topical Term  

Television broadcasting.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industries / Media & Communications.

Subject Added Entry-Topical Term  

TECHNOLOGY & ENGINEERING / Telecommunications.

Subject Added Entry-Topical Term  

PERFORMING ARTS / Business Aspects.

Subject Added Entry-Geographic Name  

United States.

Added Entry-Personal Name  

Johnson, Derek.

Added Entry-Personal Name  

Gray, Jonathan.

Added Entry-Personal Name  

Brooker, Will.

Added Entry-Personal Name  

Russo, Julie Levin.

Added Entry-Personal Name  

Mann, Denise.

Added Entry-Personal Name  

Caldwell, John T.

Added Entry-Personal Name  

Kozinets, Robert V.

Added Entry-Personal Name  

Clarke, M. J.

Added Entry-Personal Name  

Brook, Vincent.

Added Entry-Personal Name  

Martínez, Katynka Z.

Added Entry-Personal Name  

Jenkins, Henry.

Additional Physical Form Entry  

Print versionMann, Denise. Wired TV : Laboring Over an Interactive Future. Piscataway : Rutgers University Press, ©2014 9780813564548

Electronic Location and Access  

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Control Number  

joongbu:427928