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Brand essense : using sense, symbol and story to design brand identity
Brand essense : using sense, symbol and story to design brand identity
- 자료유형
- 단행본
- International Standard Book Number
- 9780749470029 (electronic bk.)
- International Standard Book Number
- 074947002X (electronic bk.)
- International Standard Book Number
- 9780749470012
- International Standard Book Number
- 0749470011
- Library of Congress Call Number
- HF5415.1255-.G35 2013eb
- Dewey Decimal Classification Number
- 658.8/27-23
- Main Entry-Personal Name
- Gains, Neil.
- Physical Description
- 1 online resource.
- Subject Added Entry-Topical Term
- Branding (Marketing)
- Subject Added Entry-Topical Term
- Brand name products
- Subject Added Entry-Topical Term
- Logos (Symbols)
- Subject Added Entry-Topical Term
- Corporate image
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Industrial Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Management Science.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Organizational Behavior.
- Additional Physical Form Entry
- Print versionGains, Neil. Brand essense 9780749470012 (DLC) 2013026092 (OCoLC)852681957
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:421579
