자료유형  

 단행본

International Standard Book Number  

9780203881804 (electronic bk.)

International Standard Book Number  

020388180X (electronic bk.)

International Standard Book Number  

0415993601 (Cloth)

International Standard Book Number  

9780415993609

Library of Congress Call Number  

G155.A1-H356 2009eb

Dewey Decimal Classification Number  

910.68/8-22

Publication, Distribution, etc. (Imprint  

New York : Routledge, 2009

Physical Description  

1 online resource (xviii, 267 p) : ill.

Series Statement  

Routledge advances in tourism ; 16

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Book Cover; Title; Copyright; Contents; Figures; Tables; Preface; Part I Motivation and Need Recognition; 1 Interpretive Consumer Research: Uncovering the "Whys" Underlying Tourist Behavior; 2 Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation; Part II Perception and Information Processing; 3 Tourism Destination Image Formation; 4 Tourist Information Search; Part III Evaluation of Alternatives and Choice; 5 Decision Strategies in Tourism Evaluation; 6 Planning and Exploratory Buying Behavior; Part IV The Tourism Experience.

Summary, Etc.  

요약In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

Subject Added Entry-Topical Term  

Tourism Handbooks, manuals, etc

Subject Added Entry-Topical Term  

Consumer behavior Handbooks, manuals, etc

Subject Added Entry-Topical Term  

TRAVEL Museums, Tours, Points of Interest.

Subject Added Entry-Topical Term  

TRAVEL Hikes & Walks.

Subject Added Entry-Topical Term  

TRAVEL Budget.

Subject Added Entry-Topical Term  

TRAVEL Special Interest Ecotourism.

Subject Added Entry-Topical Term  

TRAVEL Parks & Campgrounds.

Subject Added Entry-Topical Term  

TRAVEL Reference.

Subject Added Entry-Topical Term  

TRAVEL Road Travel.

Subject Added Entry-Topical Term  

TRAVEL Special Interest Adventure.

Added Entry-Personal Name  

Kozak, M.((Metin)) , 1968-

Added Entry-Personal Name  

Decrop, Alain.

Additional Physical Form Entry  

Print version Handbook of tourist behavior. New York : Routledge, 2009 9780415993609 0415993601 (DLC) 2008038498 (OCoLC)245598516

Series Added Entry-Uniform Title  

Routledge advances in tourism ; 16.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:396901