자료유형  

 단행본

International Standard Book Number  

1402075960 (alk. paper) : EUR 46.95

International Standard Book Number  

0387243089

Library of Congress Call Number  

HF5415.2-.M35557 2004

Dewey Decimal Classification Number  

658.8/3-22

Publication, Distribution, etc. (Imprint  

Boston : Kluwer Academic Publishers, c2004.

Physical Description  

xiv, 346 p. : ill. ; 24cm.

General Note  

Book stemming from a conference held in May 2002.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Subject Added Entry-Corporate Name  

Green, Paul E.

Subject Added Entry-Topical Term  

Marketing research Methodology

Subject Added Entry-Topical Term  

Marketing Mathematical models

Subject Added Entry-Topical Term  

Conjoint analysis (Marketing)

Added Entry-Personal Name  

Wind, Yoram

Added Entry-Personal Name  

Green, Paul E.

Control Number  

joongbu:313661