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SS:구매후의후회광고효과사회적지지광고매체유형매스커뮤니케이션효과심리학소비자광고 PP:한국소비자·광고심리학회 AA:김재휘
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광고가 구매 후 후회해소에 미치는 영향 : 사회적지지 메시지의 광고효과 선택
광고가 구매 후 후회해소에 미치는 영향 : 사회적지지 메시지의 광고효과
김재휘
| 한국소비자·광고심리학회 |
2009
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