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AA:정철근 PP:한국소비자·광고심리학회
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1
TV 광고의 지각 차원과 효과: Schlinger's VRP 측정 선택
TV 광고의 지각 차원과 효과: Schlinger's VRP 측정
정철근
| 한국소비자·광고심리학회 |
2007
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AR0034870
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658.834 소48ㅎ
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