자료유형  

 단행본

International Standard Book Number  

0801303079 : $59.00

Dewey Decimal Classification Number  

302.23-20

Main Entry-Personal Name  

Shoemaker, Pamela J

Edition Statement  

2rd ed.

Publication, Distribution, etc. (Imprint  

New York : Longman, 1996

Physical Description  

xiv, 312 p : ill. ; 23 cm.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Subject Added Entry-Topical Term  

Mass media

Subject Added Entry-Topical Term  

Content analysis (Communication)

Added Entry-Personal Name  

Reese, Stephen D

Control Number  

joongbu:94873