자료유형  

 학위논문

Control Number  

0017161389

International Standard Book Number  

9798382762760

Dewey Decimal Classification Number  

791

Main Entry-Personal Name  

Moretti, Myrna.

Publication, Distribution, etc. (Imprint  

[S.l.] : Northwestern University., 2024

Publication, Distribution, etc. (Imprint  

Ann Arbor : ProQuest Dissertations & Theses, 2024

Physical Description  

263 p.

General Note  

Source: Dissertations Abstracts International, Volume: 85-11, Section: B.

General Note  

Advisor: Rogers, Ariel.

Dissertation Note  

Thesis (Ph.D.)--Northwestern University, 2024.

Summary, Etc.  

요약This dissertation is a discourse analysis of electronic technology in everyday life. The growing popularity of video, computers, and video games in the 1980s and 1990s set the stage for the ongoing proliferation of digital media. I analyze how films, television shows, magazines, and even advertisements from this period, by and for women in Anglo America, depicted emerging technology in the midst of everyday life-where it ultimately ended up. Drawing on Lauren Berlant's framing of 'ordinary' as the widespread sense of precarity in everyday life specifically within the context of late stage capitalism, I interrogate how these popular texts negotiate the broader pressures of their historical and cultural moment in order to render emerging technology as both mundane yet inherently politicized. Throughout, I argue that gender, race, and the emerging paradigms of neoliberalism animated the popular narratives that emerging technology was, or could be, ordinary.This project analyzes a corpus of popular culture that has previously not been interrogated for its perspectives on emerging technology. I analyze films such as The Big Chill, Jumpin' Jack Flash, Working Girl, and Reality Bites; television shows including Family Ties, Roseanne, and 227; magazines including Cosmopolitan, Essence, and Redbook, and advertisements for Atari, Apple, and Commodore Computers. I elaborate on the historical context by comparing the representations in these popular culture objects to primary sources such as employment statistics, sociological surveys, and policy reports. Developing questions from feminist, critical race, and cultural studies, individual chapters evaluate how the rhetoric of habit and routine couched emerging technology within the increasingly popular rhetorics of neoliberal self help and time management; how computer use in the corporate office was both shaping and shaped by emerging neoliberal labor paradigms; and how the romantic and intimate possibilities of emerging technology were often intertwined with heteronormativity and the production of the family unit. This approach draws on methods in feminist media histories that have thus far addressed histories of television, the film industry, and the early internet.This project intervenes in the increasingly capacious field of media studies by triangulating women's film and television studies, cultural histories of technology, and digital media studies. Whereas most studies of emerging technology in the late 20th century emphasize white male industry experts and hobbyists, I engage women and gender studies to contemplate how average women during the same period were being invited to consider her relationship with consumer electronics. By closely attending to this question across popular culture modes, I contend that politics of feminine labour and leisure, the assumption of whiteness and the concerns of Black liberation, and the overarching socioeconomic pressures of late capitalism had a profound effect on how electronic technology became perceived in everyday life in the US. This project offers a cultural history dimension to the growing field of critical race and media and technology studies. As cultural theorists of neoliberalism increasingly grapple with how to contend with gender, this project both responds to that concern and additionally contends that this intersection is elucidated through histories of technology. "Ordinary Electronic" illustrates how women's popular culture is a rich and widespread archive for understanding cultural attitudes with and through electronic and early digital technology.

Subject Added Entry-Topical Term  

Film studies.

Subject Added Entry-Topical Term  

Gender studies.

Subject Added Entry-Topical Term  

Computer science.

Index Term-Uncontrolled  

Electronic technology

Index Term-Uncontrolled  

Employment statistics

Index Term-Uncontrolled  

Neoliberalism

Index Term-Uncontrolled  

Feminist

Added Entry-Corporate Name  

Northwestern University Screen Cultures

Host Item Entry  

Dissertations Abstracts International. 85-11B.

Electronic Location and Access  

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Control Number  

joongbu:658312