자료유형  

 학위논문

Control Number  

0017161026

International Standard Book Number  

9798382349961

Dewey Decimal Classification Number  

384

Main Entry-Personal Name  

Wilcox, Shelby.

Publication, Distribution, etc. (Imprint  

[S.l.] : Michigan State University., 2024

Publication, Distribution, etc. (Imprint  

Ann Arbor : ProQuest Dissertations & Theses, 2024

Physical Description  

79 p.

General Note  

Source: Dissertations Abstracts International, Volume: 85-11, Section: B.

General Note  

Advisor: Schmalzle, Ralf.

Dissertation Note  

Thesis (Ph.D.)--Michigan State University, 2024.

Summary, Etc.  

요약Prescriptive health messages frequently have limited success in changing minds, especially when perceived as threatening to a target audiences' autonomy or sense of self. To understand the gaps of when health messages have adverse effects, this study uses reactance theory and limited capacity model for motivated mediated message processing framework to identify how message language directs resource allocation during encoding and how such language affects perceived message effectiveness, message recall, and behavioral intentions over time. Results across two studies, a lab experiment collecting electroencephalography (EEG) data (n = 30) and a national online survey using MTurk (n = 111) demonstrated that participants exposed to experimentally controlled anti e-cigarette messages with freedom threatening language experienced more reactance, increases in e-cig use intention and decreases in health information recall, despite no differences in ERP responses and self-reporting that freedom threatening messages were more effective relative to non-freedom threatening messages. Updates to these bodies of literature reactance permanence and language effects on resource allocation were discussed, as well as practical implications for better persuasive health message strategies.

Subject Added Entry-Topical Term  

Communication.

Subject Added Entry-Topical Term  

Psychology.

Subject Added Entry-Topical Term  

Social psychology.

Index Term-Uncontrolled  

E-cig use

Index Term-Uncontrolled  

Event related potential

Index Term-Uncontrolled  

Health message recall

Index Term-Uncontrolled  

LC4MP

Index Term-Uncontrolled  

Muse device

Index Term-Uncontrolled  

Reactance

Index Term-Uncontrolled  

Electroencephalography

Added Entry-Corporate Name  

Michigan State University Communication - Doctor of Philosophy

Host Item Entry  

Dissertations Abstracts International. 85-11B.

Electronic Location and Access  

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Control Number  

joongbu:654708