자료유형  

 학위논문

Control Number  

0017164916

International Standard Book Number  

9798384087854

Dewey Decimal Classification Number  

384

Main Entry-Personal Name  

Brathwaite, Kyla Noni Elizabeth.

Publication, Distribution, etc. (Imprint  

[S.l.] : The Ohio State University., 2024

Publication, Distribution, etc. (Imprint  

Ann Arbor : ProQuest Dissertations & Theses, 2024

Physical Description  

115 p.

General Note  

Source: Dissertations Abstracts International, Volume: 86-04, Section: A.

General Note  

Advisor: DeAndrea, David.

Dissertation Note  

Thesis (Ph.D.)--The Ohio State University, 2024.

Summary, Etc.  

요약Millions of people use social media platforms to curate digital representations of themselves through the creation of profiles and sharing images and narratives about their daily lives. Social media are also increasingly used to amplify offline prosocial causes that grow and evolve into prosocial movements. Although social media platforms have been used to bring people together in solidarity and push for change in society through causes such as #MeToo, #BoPo, and #BLM (Jackson et al., 2020), some scholars contend that social media increasingly provide venues for users to engage in performative allyship (Wellman, 2022) that prioritizes the personal interests of users rather than the social causes they purport to advance. The vast number of sources-with different agendas and messaging strategies-who exist on social media platforms can create complexities related to promoting prosocial causes authentically and effectively. The current study examines how differences in two perceived affordances- persistence and visibility-affect how women viewers evaluate the authenticity of men who post allyship messages on Instagram. Additionally, I examine how viewer perceptions of comment deletion and comment restriction impact source evaluations. Results indicate that the more women viewers found posts to be persistent, the more they rated the men who posted as authentic allies, as having prosocial reasons for posting, and as having less self-interested reasons for posting. Greater perceived visibility of posts had a similar impact on these outcome variables. Moreover, comment deletion and restriction were found to partially affect how viewers evaluated the authenticity and motives of sources, providing additional support to warranting theory (DeAndrea, 2014; Walther & Parks, 2002). Implications for promoting prosocial messaging and digital allyship online are discussed.

Subject Added Entry-Topical Term  

Communication.

Subject Added Entry-Topical Term  

Web studies.

Index Term-Uncontrolled  

Digital activism

Index Term-Uncontrolled  

Authenticity

Index Term-Uncontrolled  

Impression management

Index Term-Uncontrolled  

Affordances

Index Term-Uncontrolled  

Instagram

Added Entry-Corporate Name  

The Ohio State University Communication

Host Item Entry  

Dissertations Abstracts International. 86-04A.

Electronic Location and Access  

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Control Number  

joongbu:653665