자료유형  

 학위논문

Control Number  

0016933803

International Standard Book Number  

9798380266864

Dewey Decimal Classification Number  

658

Main Entry-Personal Name  

Zeller, Jonathan Alden.

Publication, Distribution, etc. (Imprint  

[S.l.] : Stanford University., 2023

Publication, Distribution, etc. (Imprint  

Ann Arbor : ProQuest Dissertations & Theses, 2023

Physical Description  

1 online resource(103 p.)

General Note  

Source: Dissertations Abstracts International, Volume: 85-03, Section: A.

General Note  

Advisor: Narayanan, Sridhar.

Dissertation Note  

Thesis (Ph.D.)--Stanford University, 2023.

Restrictions on Access Note  

This item must not be sold to any third party vendors.

Summary, Etc.  

요약I study how state dependence affects consumer choices when consumption is constrained by product release strategies. Using a unique dataset of automatically-logged user-level TV streaming data, I show that constraints on users' consumption imposed by the availability of episodes affect consumption choices and that these choices lead to state dependence within and across shows. This implies that show-level policies will affect aggregate consumption outcomes. However, because consumers communicate about TV shows, user-level experimentation with episode release timing is practically infeasible. Instead, I estimate a structural model of TV watching that includes state dependence and consumption constraints via episode availability. This enables the evaluation of counterfactual episode release policies. I allow state dependence to spill over to other shows and to affect subsequent choices, thereby linking release policy and total viewership outcomes. I find evidence for state dependence and imperfect spillovers across shows. Counterfactual simulations highlight the importance of episode release timing as an input to overall watching behavior for streaming platforms. This work has implications for product availability strategies and policies which encourage varying patterns of consumption in any setting where consumption is constrained or may be state-dependent.

Subject Added Entry-Topical Term  

Behavior.

Subject Added Entry-Topical Term  

Genre.

Subject Added Entry-Topical Term  

Computer & video games.

Subject Added Entry-Topical Term  

Addictions.

Subject Added Entry-Topical Term  

Seasons.

Subject Added Entry-Topical Term  

Television networks.

Subject Added Entry-Topical Term  

Subscriptions.

Subject Added Entry-Topical Term  

Streaming media.

Subject Added Entry-Topical Term  

Addictive behaviors.

Subject Added Entry-Topical Term  

Screen time.

Subject Added Entry-Topical Term  

Behavioral psychology.

Subject Added Entry-Topical Term  

Mass communications.

Subject Added Entry-Topical Term  

Multimedia communications.

Subject Added Entry-Topical Term  

Psychology.

Subject Added Entry-Topical Term  

Web studies.

Added Entry-Corporate Name  

Stanford University.

Host Item Entry  

Dissertations Abstracts International. 85-03A.

Host Item Entry  

Dissertation Abstract International

Electronic Location and Access  

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Control Number  

joongbu:644001