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A Digitalization of Sports Fan's Experience: A Case Study of the WNBA- [electronic resource]
A Digitalization of Sports Fan's Experience: A Case Study of the WNBA- [electronic resource]
상세정보
- 자료유형
- 학위논문
- Control Number
- 0016931188
- International Standard Book Number
- 9798379608132
- Dewey Decimal Classification Number
- 796
- Main Entry-Personal Name
- Nelson, Katherine.
- Publication, Distribution, etc. (Imprint
- [S.l.] : Temple University., 2022
- Publication, Distribution, etc. (Imprint
- Ann Arbor : ProQuest Dissertations & Theses, 2022
- Physical Description
- 1 online resource(158 p.)
- General Note
- Source: Dissertations Abstracts International, Volume: 84-12, Section: A.
- General Note
- Advisor: Funk, Daniel.
- Dissertation Note
- Thesis (D.B.A.)--Temple University, 2022.
- Restrictions on Access Note
- This item must not be sold to any third party vendors.
- Summary, Etc.
- 요약The external shock of COVID-19 forced many professional sport organizations to cancel live sporting events, requiring sport organizations to engage consumers primarily through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To understand how the WNBA's social media content fits into the SX framework the research examined engagement rates and how that impacts the user's experience and organization's strategy and off-season opportunities for the organization or players to remain relevant to their consumer base.
- Subject Added Entry-Topical Term
- Sports management.
- Subject Added Entry-Topical Term
- Web studies.
- Index Term-Uncontrolled
- Basketball
- Index Term-Uncontrolled
- Digital sports marketing
- Index Term-Uncontrolled
- Fan engagement
- Index Term-Uncontrolled
- Social media
- Index Term-Uncontrolled
- Sports Experience Design
- Added Entry-Corporate Name
- Temple University Business Administration/Marketing
- Host Item Entry
- Dissertations Abstracts International. 84-12A.
- Host Item Entry
- Dissertation Abstract International
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:640446
MARC
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■020 ▼a9798379608132
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■1001 ▼aNelson, Katherine.▼0(orcid)0000-0001-9641-8636
■24512▼aA Digitalization of Sports Fan's Experience: A Case Study of the WNBA▼h[electronic resource]
■260 ▼a[S.l.]▼bTemple University. ▼c2022
■260 1▼aAnn Arbor▼bProQuest Dissertations & Theses▼c2022
■300 ▼a1 online resource(158 p.)
■500 ▼aSource: Dissertations Abstracts International, Volume: 84-12, Section: A.
■500 ▼aAdvisor: Funk, Daniel.
■5021 ▼aThesis (D.B.A.)--Temple University, 2022.
■506 ▼aThis item must not be sold to any third party vendors.
■520 ▼aThe external shock of COVID-19 forced many professional sport organizations to cancel live sporting events, requiring sport organizations to engage consumers primarily through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To understand how the WNBA's social media content fits into the SX framework the research examined engagement rates and how that impacts the user's experience and organization's strategy and off-season opportunities for the organization or players to remain relevant to their consumer base.
■590 ▼aSchool code: 0225.
■650 4▼aSports management.
■650 4▼aWeb studies.
■653 ▼aBasketball
■653 ▼aDigital sports marketing
■653 ▼aFan engagement
■653 ▼aSocial media
■653 ▼aSports Experience Design
■690 ▼a0430
■690 ▼a0646
■71020▼aTemple University▼bBusiness Administration/Marketing.
■7730 ▼tDissertations Abstracts International▼g84-12A.
■773 ▼tDissertation Abstract International
■790 ▼a0225
■791 ▼aD.B.A.
■792 ▼a2022
■793 ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T16931188▼nKERIS▼z이 자료의 원문은 한국교육학술정보원에서 제공합니다.
■980 ▼a202402▼f2024
