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Trademarks of Tradition: Artisan Labor, Development and Place Making in Rural India- [electronic resource]
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Trademarks of Tradition: Artisan Labor, Development and Place Making in Rural India- [electronic resource]
자료유형  
 학위논문
Control Number  
0016935283
International Standard Book Number  
9798380360975
Dewey Decimal Classification Number  
300.1
Main Entry-Personal Name  
Halbe, Aditi.
Publication, Distribution, etc. (Imprint  
[S.l.] : University of California, Los Angeles., 2023
Publication, Distribution, etc. (Imprint  
Ann Arbor : ProQuest Dissertations & Theses, 2023
Physical Description  
1 online resource(124 p.)
General Note  
Source: Dissertations Abstracts International, Volume: 85-03, Section: A.
General Note  
Advisor: Gupta, Akhil.
Dissertation Note  
Thesis (Ph.D.)--University of California, Los Angeles, 2023.
Restrictions on Access Note  
This item must not be sold to any third party vendors.
Summary, Etc.  
요약Artisanal crafted goods like beer, cheese or textiles signify sustainable, local, and handmade production in global markets. Constituting alternatives to mass culture and mass production, these goods allow producers and consumers to see themselves as engaging ethical and authentic ways of living in our contemporary world. Looking at how artisanal products are designed and made in Kachchh, India, my dissertation explores how traditional artisans use intellectual property certifications, design and entrepreneurship to expand markets for their traditional crafts. Looking at the implementation of trade-not-aid development strategies and the increased use of design training programs that are targeted toward traditional artisans in India, this dissertation research looks at design as a political category important for understanding the stakes of ethical and authentic living in our contemporary world. Kachchh is renowned for its craft traditions of weaving, block printing, embroidery, leatherwork and pottery that are still practiced as a primary means of livelihood by many Kachchhi artisan communities. Ranging from high design to tourist trinkets, Kachchhi artisanal production circulates in both high and low-end artisanal markets. In a country where 25% of the rural population is poor, traditional artisanal production becomes an important site of rural economic revitalization. In India, artisanal production is the second largest contributor to the rural economy, after agriculture. The urgency for economic inclusion also stems from the historic social exclusion traditional artisan communities have faced, comprising as they do minorities, listed as Scheduled Castes and Scheduled Tribes, in the Indian census. In global artisanal markets, traditional artisans are expected to be entrepreneurs and leverage their social and historical marginality to expand markets for a community craft. Looking at shifts in craft technologies, trade-not-aid marketing strategies and collaborations between artisans and designers, I look at how artisanal production relates to industrial production and how it is entangled with global capitalism.
Subject Added Entry-Topical Term  
Social research.
Index Term-Uncontrolled  
Artisanal crafted goods
Index Term-Uncontrolled  
Handmade production
Index Term-Uncontrolled  
Traditional crafts
Index Term-Uncontrolled  
Rural economy
Index Term-Uncontrolled  
Tourist trinkets
Added Entry-Corporate Name  
University of California, Los Angeles Anthropology 0063
Host Item Entry  
Dissertations Abstracts International. 85-03A.
Host Item Entry  
Dissertation Abstract International
Electronic Location and Access  
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Control Number  
joongbu:639698
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