자료유형  

 학위논문

Control Number  

0016933257

International Standard Book Number  

9798379704810

Dewey Decimal Classification Number  

900

Main Entry-Personal Name  

Valtin-Erwin, Leah.

Publication, Distribution, etc. (Imprint  

[S.l.] : Indiana University., 2023

Publication, Distribution, etc. (Imprint  

Ann Arbor : ProQuest Dissertations & Theses, 2023

Physical Description  

1 online resource(322 p.)

General Note  

Source: Dissertations Abstracts International, Volume: 84-12, Section: A.

General Note  

Advisor: Bucur, Maria;Kenney, Padraic J. .

Dissertation Note  

Thesis (Ph.D.)--Indiana University, 2023.

Restrictions on Access Note  

This item must not be sold to any third party vendors.

Summary, Etc.  

요약This dissertation historicizes the expansion of Western European supermarket chains into Eastern Europe after the end of communism and prior to the eastward enlargement(s) of the European Union. I argue for the importance of transnational food retail corporations in processes of post-communist transformation, the project of European integration, and the global spread of neoliberalism.The chapters span the 1990s, an era in twentieth-century retail history not analyzed in either the historiography of the "Supermarket Revolution" in the West or that of communist-era consumer culture. After 1989, Western European retailers expanded eastward in stages, simultaneously reproducing historical classifications of Eastern Europe's subregions and anticipating the phased enlargement of the European Union a decade later. Building on economic geography literature theorizing supermarkets as tools of global influence and adapting ideas from business studies, I show that the ensuing decade of discovery and encounter between Western European retailers and Eastern European shoppers, sellers, local and emigre businesspeople, journalists, and state actors was as much cultural as economic in nature.Tracing the first foreign-owned supermarkets in East Germany, Poland, and Romania, I analyze company documents, archived state records, and mainstream and business journalism, alongside oral interviews I conducted with former supermarket employees. I argue that the discourse surrounding supermarkets linked historically-inflected cultural ideas about West and East to neoliberal ideology and vice versa. Making meaning of and justifying the retail models and technologies these chains introduced-from joint venture partnerships to automated checkout scanners to members-only warehouses-the resulting narratives connected the ostensibly rational process of transnational corporate expansion to broader ideas about supranational unity in Europe.

Subject Added Entry-Topical Term  

History.

Subject Added Entry-Topical Term  

East European studies.

Subject Added Entry-Topical Term  

Slavic studies.

Index Term-Uncontrolled  

Neoliberalism

Index Term-Uncontrolled  

Post-communist transformation

Index Term-Uncontrolled  

Business studies

Index Term-Uncontrolled  

Consumer culture

Index Term-Uncontrolled  

Economics

Added Entry-Corporate Name  

Indiana University History

Host Item Entry  

Dissertations Abstracts International. 84-12A.

Host Item Entry  

Dissertation Abstract International

Electronic Location and Access  

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Control Number  

joongbu:639554