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Marketing Effectiveness in the Presence of Complex Decision-Making Situations.
Содержание
Marketing Effectiveness in the Presence of Complex Decision-Making Situations.
자료유형  
 학위논문
Control Number  
0016619926
International Standard Book Number  
9798351431864
Dewey Decimal Classification Number  
300
Main Entry-Personal Name  
Xia, Linge.
Publication, Distribution, etc. (Imprint  
[S.l.] : The University of Wisconsin - Madison., 2022
Publication, Distribution, etc. (Imprint  
Ann Arbor : ProQuest Dissertations & Theses, 2022
Physical Description  
84 p.
General Note  
Source: Dissertations Abstracts International, Volume: 84-04, Section: A.
General Note  
Advisor: Arora, Neeraj.
Dissertation Note  
Thesis (Ph.D.)--The University of Wisconsin - Madison, 2022.
Restrictions on Access Note  
This item must not be sold to any third party vendors.
Index Term-Uncontrolled  
B2B
Index Term-Uncontrolled  
Intra-group influence
Index Term-Uncontrolled  
Organizational buy
Index Term-Uncontrolled  
Organizational characteristics
Index Term-Uncontrolled  
Purchase funnel
Index Term-Uncontrolled  
Resource allocation
Added Entry-Corporate Name  
The University of Wisconsin - Madison Business
Host Item Entry  
Dissertations Abstracts International. 84-04A.
Host Item Entry  
Dissertation Abstract International
Electronic Location and Access  
로그인을 한후 보실 수 있는 자료입니다.
Control Number  
joongbu:626162
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