자료유형  

 학위논문

Control Number  

0015493850

International Standard Book Number  

9781687920744

Dewey Decimal Classification Number  

305

Main Entry-Personal Name  

Leader, Caroline F.

Publication, Distribution, etc. (Imprint  

[Sl] : The University of Wisconsin - Madison, 2019

Publication, Distribution, etc. (Imprint  

Ann Arbor : ProQuest Dissertations & Theses, 2019

Physical Description  

307 p

General Note  

Source: Dissertations Abstracts International, Volume: 81-04, Section: A.

General Note  

Advisor: Johnson, Derek.

Dissertation Note  

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2019.

Restrictions on Access Note  

This item must not be sold to any third party vendors.

Summary, Etc.  

요약The Disney Princess is most popularly known as the dominating force in princess culture, where girls' identities are subsumed under a pile of pink tutus, plastic jewelry, and sparkling crowns. It is associated with antiquated feminine cultures that encourage girls to be passive, focus on looking pretty, and attract a "prince" who will marry them and facilitate a "happily ever after." A powerful criticism, this evaluation of Disney Princesses often precludes legitimate study of the characters' history and their significance today. I analyze the discursive, cultural, and economic power of the Disney Princess brand by investigating them as industry intertexts, icons of feminine cultures for audiences young and old, and a product and text within family consumer cultures. From this exploration I argue that the Disney Princess franchise evolves, reboots, and recycles in a careful dance between industry opportunism and ambivalent middle-class discourse. While Walt Disney Company producers work to retain legacy characters and create new characters for changing cultural contexts, they rely on the cyclical and vague promise of empowerment through girl-power consumer culture. My project builds on interdisciplinary literatures, including franchising, branding, intertextuality, feminist and girls' media studies, kids' media studies, and consumer cultures to contextualize a girls' media icon. In doing so, I have discovered how discourses of the "can-do" girl are central to the contradictory brand management of these characters and their intertexts. Chapter 1 explores how discourse and cultural change shapes the evolution of the Disney Princess franchise and the relationship between its heroines. Chapter 2 illustrates how Disney Princess dolls reflect the negotiated significant of feminine cultures and the limitations of race and gender in the retail space. Chapter 3 explores how families and kids consume Disney Princess texts and the parental anxiety around this consumption. Finally, Chapter 4 explores the integration of the Disney Princess into the larger universe of Disney's transgenerational franchises, dominated by masculinized media content. The overall project shows the inextricable links between industry practice, audience reception, and ideologies of gender that produce this feminine franchise.

Subject Added Entry-Topical Term  

Communication

Subject Added Entry-Topical Term  

Film studies

Subject Added Entry-Topical Term  

Gender studies

Added Entry-Corporate Name  

The University of Wisconsin - Madison Communication Arts

Host Item Entry  

Dissertations Abstracts International. 81-04A.

Host Item Entry  

Dissertation Abstract International

Electronic Location and Access  

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Control Number  

joongbu:568904