자료유형  

 학위논문

Control Number  

0014997585

International Standard Book Number  

9780438102545

Dewey Decimal Classification Number  

020

Main Entry-Personal Name  

Tanupabrungsun, Sikana.

Publication, Distribution, etc. (Imprint  

[Sl] : Syracuse University, 2018

Publication, Distribution, etc. (Imprint  

Ann Arbor : ProQuest Dissertations & Theses, 2018

Physical Description  

286 p

General Note  

Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.

General Note  

Adviser: Jeff Hemsley.

Dissertation Note  

Thesis (Ph.D.)--Syracuse University, 2018.

Summary, Etc.  

요약Social media have introduced a contemporary shift from broadcast to participatory media, which has brought about major changes to the celebrity management model. It is now common for celebrities to bypass traditional mass media and take control

Summary, Etc.  

요약The theory of microcelebrity explains how people turn their public persona into media content with the goal of gaining and maintaining audiences who are regarded as an aggregated fan base. To accomplish this, the theory suggests that people empl

Summary, Etc.  

요약This dissertation employed a mixed-methods research design to reveal how social media platforms i.e., Twitter and Instagram, helped celebrities grow and maintain their audience. The first phase of the study relied on a richness scoring framework

Summary, Etc.  

요약Three findings are highlighted. First, I found that celebrities used the two platforms differently, and that different groups of celebrities emphasized different core practices. This finding was well explained by the interviews suggesting that t

Summary, Etc.  

요약This study makes contributions to the theory of Microcelebrity and offers practical contributions by providing broad insights from both practitioners' and audiences' perspectives. This is essential given that microcelebrity is a learned practice

Subject Added Entry-Topical Term  

Information science

Subject Added Entry-Topical Term  

Behavioral sciences

Added Entry-Corporate Name  

Syracuse University The School of Information Studies

Host Item Entry  

Dissertation Abstracts International. 79-11A(E).

Host Item Entry  

Dissertation Abstract International

Electronic Location and Access  

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Control Number  

joongbu:556281