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Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences
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Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences
자료유형  
 학위논문
Control Number  
0014999570
International Standard Book Number  
9780438351523
Dewey Decimal Classification Number  
658
Main Entry-Personal Name  
Xiao, Zuhui.
Publication, Distribution, etc. (Imprint  
[Sl] : University of Minnesota, 2018
Publication, Distribution, etc. (Imprint  
Ann Arbor : ProQuest Dissertations & Theses, 2018
Physical Description  
153 p
General Note  
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
General Note  
Adviser: George John.
Dissertation Note  
Thesis (Ph.D.)--University of Minnesota, 2018.
Summary, Etc.  
요약Essay 1: Class Pricing with Reference-Dependent Consumers: Essay 1 investigates the origin of class prices, a widespread practice in which a large set of goods or services (SKUs) are first divided into a smaller number of classes and then a sin
Summary, Etc.  
요약I propose an explanation that stimulates consumers' reference-dependent preferences. Consider a firm that offers multiple SKUs with different attributes to heterogeneous consumers who are ex-ante uncertain about their taste, which is resolved ju
Summary, Etc.  
요약My results show that firms do not set a different price for each product, even when their costs or demands are different across the products. In contrast, firms robustly use class prices as optimal prices to engage consumers in different setting
Summary, Etc.  
요약Essay 2: Opportunism and Trust in Inter-Organizational Ties: A Reference-Dependent Approach: Essay 2 investigates the origin of trust in a buyer--seller setting. Trust and trustworthiness imply some shared expectations of the trustee's appropria
Summary, Etc.  
요약I model a private, one-shot dyadic exchange where both the trustor and the trustee have reference-dependent preferences in the sense of Koszegi and Rabin's (2007) framework. I analyze social norms as shared belief distributions of appropriate pa
Summary, Etc.  
요약My results emphasize that equilibrium trust and opportunistic betrayal rise and fall in tandem, with high levels of trust inviting more betrayal and vice versa. These behaviors are not mirror opposites
Summary, Etc.  
요약This reference-dependence approach of modeling trust closes several gaps in extant trust literature: (1) this theory of trust meets the endogeneity challenges surrounding trustworthiness beliefs vis-a-vis trust acts
Subject Added Entry-Topical Term  
Marketing
Subject Added Entry-Topical Term  
Economic theory
Subject Added Entry-Topical Term  
Management
Added Entry-Corporate Name  
University of Minnesota Business Administration
Host Item Entry  
Dissertation Abstracts International. 80-01A(E).
Host Item Entry  
Dissertation Abstract International
Electronic Location and Access  
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Control Number  
joongbu:554271
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