서브메뉴
검색
Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences
Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences
- 자료유형
- 학위논문
- Control Number
- 0014999570
- International Standard Book Number
- 9780438351523
- Dewey Decimal Classification Number
- 658
- Main Entry-Personal Name
- Xiao, Zuhui.
- Publication, Distribution, etc. (Imprint
- [Sl] : University of Minnesota, 2018
- Publication, Distribution, etc. (Imprint
- Ann Arbor : ProQuest Dissertations & Theses, 2018
- Physical Description
- 153 p
- General Note
- Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
- General Note
- Adviser: George John.
- Dissertation Note
- Thesis (Ph.D.)--University of Minnesota, 2018.
- Summary, Etc.
- 요약Essay 1: Class Pricing with Reference-Dependent Consumers: Essay 1 investigates the origin of class prices, a widespread practice in which a large set of goods or services (SKUs) are first divided into a smaller number of classes and then a sin
- Summary, Etc.
- 요약I propose an explanation that stimulates consumers' reference-dependent preferences. Consider a firm that offers multiple SKUs with different attributes to heterogeneous consumers who are ex-ante uncertain about their taste, which is resolved ju
- Summary, Etc.
- 요약My results show that firms do not set a different price for each product, even when their costs or demands are different across the products. In contrast, firms robustly use class prices as optimal prices to engage consumers in different setting
- Summary, Etc.
- 요약Essay 2: Opportunism and Trust in Inter-Organizational Ties: A Reference-Dependent Approach: Essay 2 investigates the origin of trust in a buyer--seller setting. Trust and trustworthiness imply some shared expectations of the trustee's appropria
- Summary, Etc.
- 요약I model a private, one-shot dyadic exchange where both the trustor and the trustee have reference-dependent preferences in the sense of Koszegi and Rabin's (2007) framework. I analyze social norms as shared belief distributions of appropriate pa
- Summary, Etc.
- 요약My results emphasize that equilibrium trust and opportunistic betrayal rise and fall in tandem, with high levels of trust inviting more betrayal and vice versa. These behaviors are not mirror opposites
- Summary, Etc.
- 요약This reference-dependence approach of modeling trust closes several gaps in extant trust literature: (1) this theory of trust meets the endogeneity challenges surrounding trustworthiness beliefs vis-a-vis trust acts
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- Economic theory
- Subject Added Entry-Topical Term
- Management
- Added Entry-Corporate Name
- University of Minnesota Business Administration
- Host Item Entry
- Dissertation Abstracts International. 80-01A(E).
- Host Item Entry
- Dissertation Abstract International
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:554271
ค้นหาข้อมูลรายละเอียด
- จองห้องพัก
- 캠퍼스간 도서대출
- 서가에 없는 책 신고
- โฟลเดอร์ของฉัน