서브메뉴
검색
Words that work : it's not what you say, it's what people hear
Words that work : it's not what you say, it's what people hear
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 1401302599 : $12.80
- International Standard Book Number
- 9781401302597
- International Standard Book Number
- 9781401303082 (pbk.)
- International Standard Book Number
- 1401303080 (pbk.)
- Library of Congress Call Number
- PE1431-.L87 2007
- Dewey Decimal Classification Number
- 808/.042-22
- Main Entry-Personal Name
- Luntz, Frank I.
- Publication, Distribution, etc. (Imprint
- New York : Hyperion, 2007
- Physical Description
- xxiii, 324 p. ; 25 cm
- Bibliography, Etc. Note
- Includes bibliographical references (p. 297-301) and index.
- Formatted Contents Note
- 완전내용The ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.
- Summary, Etc.
- 요약Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
- Subject Added Entry-Topical Term
- English language United States Rhetoric.
- Subject Added Entry-Topical Term
- Persuasion (Rhetoric) Political aspects.
- Subject Added Entry-Topical Term
- Mass media and language.
- Subject Added Entry-Topical Term
- Popular culture United States.
- Subject Added Entry-Topical Term
- Critical thinking.
- Subject Added Entry-Topical Term
- Communication in politics.
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:524400
MARC
008170926s2007 nyu b 001 0 eng■010 ▼a 2006043737
■020 ▼a1401302599▼c$12.80
■020 ▼a9781401302597
■020 ▼a9781401303082 (pbk.)
■020 ▼a1401303080 (pbk.)
■035 ▼a(OCoLC)ocm70046041
■035 ▼a(OCoLC)70046041
■040 ▼aDLC▼cDLC▼dBAKER▼dC#P▼dBUR▼dYDXCP▼dVP@▼dTTU▼dUKM▼dDLC
■050 0▼aPE1431▼b.L87 2007
■08200▼a808/.042▼222
■090 ▼a808.5▼bL964w
■1001 ▼aLuntz, Frank I.
■24500▼aWords that work▼bit's not what you say, it's what people hear▼cFrank Luntz.
■260 ▼aNew York ▼bHyperion▼c2007
■300 ▼axxiii, 324 p.▼c25 cm
■504 ▼aIncludes bibliographical references (p. 297-301) and index.
■505 ▼aThe ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.
■520 ▼aCommunications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
■650 0▼aEnglish language▼zUnited States▼xRhetoric.
■650 0▼aPersuasion (Rhetoric)▼xPolitical aspects.
■650 0▼aMass media and language.
■650 0▼aPopular culture▼zUnited States.
■650 0▼aCritical thinking.
■650 0▼aCommunication in politics.
■856 2▼3Publisher description ▼uhttp://www.loc.gov/catdir/enhancements/fy1204/2006043737-d.html
■856 2▼3Contributor biographical information ▼uhttp://www.loc.gov/catdir/enhancements/fy1309/2006043737-b.html
미리보기
내보내기
chatGPT토론
Ai 추천 관련 도서
Подробнее информация.
- Бронирование
- 캠퍼스간 도서대출
- 서가에 없는 책 신고
- моя папка
