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Tourism and Social Marketing
Tourism and Social Marketing
상세정보
- 자료유형
- 단행본
- Control Number
- n871224365
- International Standard Book Number
- 9781136989285 (electronic bk.)
- International Standard Book Number
- 1136989285 (electronic bk.)
- Library of Congress Call Number
- G155.A1 .H3476 2014
- Dewey Decimal Classification Number
- 910.68/8910.688-22
- Main Entry-Personal Name
- Hall, Colin Michael , 1961-
- Publication, Distribution, etc. (Imprint
- New York : Routledge, Taylor and Francis, 2014
- Physical Description
- 1 online resource (310 pages).
- Series Statement
- Routledge International Series in Tourism, Business and Management
- Formatted Contents Note
- 완전내용Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of boxes; Foreword and acknowledgements; List of abbreviations; 1 Introduction to the field of social marketing: creating social change?; 2 Intervention and theories of behaviour; 3 The changing context of change agents: social marketing and governance; 4 The process of social marketing; 5 The craft and practice of social marketing; 6 The demarketing of tourism attractions, activities and destinations; 7 Tourist- and visitor-focused social marketing: cases and issues.
- Formatted Contents Note
- 완전내용8 Destination and community-based tourism and social marketing: cases and issues9 Sustainable tourism consumption and social marketing: towards behavioural change?; 10 A sustainable future for social marketing: towards a socially dominant logic?; References; Index.
- Summary, Etc.
- 요약Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirabl.
- Subject Added Entry-Topical Term
- Tourism
- Subject Added Entry-Topical Term
- Social marketing
- Subject Added Entry-Topical Term
- Social marketing
- Subject Added Entry-Topical Term
- Tourism
- Subject Added Entry-Topical Term
- SCIENCE Earth Sciences Geography.
- Subject Added Entry-Topical Term
- TRAVEL Hikes & Walks.
- Subject Added Entry-Topical Term
- TRAVEL Museums, Tours, Points of Interest.
- Subject Added Entry-Topical Term
- TRAVEL Parks & Campgrounds.
- Subject Added Entry-Topical Term
- Social marketing.
- Subject Added Entry-Topical Term
- Tourism.
- Additional Physical Form Entry
- Print versionHall, C. Michael. Tourism and Social Marketing. Hoboken : Taylor and Francis, 2014 9780415576659
- Series Added Entry-Uniform Title
- Routledge international series in tourism, business and management.
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:504643
MARC
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■020 ▼a1136989285▼q(electronic bk.)
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■08204▼a910.68/8▼a910.688▼222
■1001 ▼aHall, Colin Michael▼d1961-
■24510▼aTourism and Social Marketing ▼cC. Michael Hall
■260 ▼aNew York▼bRoutledge, Taylor and Francis▼c2014
■300 ▼a1 online resource (310 pages).
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■4901 ▼aRoutledge International Series in Tourism, Business and Management
■5880 ▼aPrint version record.
■5050 ▼aCover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of boxes; Foreword and acknowledgements; List of abbreviations; 1 Introduction to the field of social marketing: creating social change?; 2 Intervention and theories of behaviour; 3 The changing context of change agents: social marketing and governance; 4 The process of social marketing; 5 The craft and practice of social marketing; 6 The demarketing of tourism attractions, activities and destinations; 7 Tourist- and visitor-focused social marketing: cases and issues.
■5058 ▼a8 Destination and community-based tourism and social marketing: cases and issues9 Sustainable tourism consumption and social marketing: towards behavioural change?; 10 A sustainable future for social marketing: towards a socially dominant logic?; References; Index.
■520 ▼aSocial Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirabl.
■590 ▼aeBooks on EBSCOhost▼bAll EBSCO eBooks
■650 0▼aTourism
■650 0▼aSocial marketing
■650 4▼aSocial marketing
■650 4▼aTourism
■650 7▼aSCIENCE▼xEarth Sciences▼xGeography.▼2bisacsh
■650 7▼aTRAVEL▼xBudget.▼2bisacsh
■650 7▼aTRAVEL▼xHikes & Walks.▼2bisacsh
■650 7▼aTRAVEL▼xMuseums, Tours, Points of Interest.▼2bisacsh
■650 7▼aTRAVEL▼xParks & Campgrounds.▼2bisacsh
■650 7▼aSocial marketing.▼2fast▼0(OCoLC)fst01122635
■650 7▼aTourism.▼2fast▼0(OCoLC)fst01153142
■655 4▼aElectronic books.
■77608▼iPrint version▼aHall, C. Michael.▼tTourism and Social Marketing.▼dHoboken : Taylor and Francis, 2014▼z9780415576659
■830 0▼aRoutledge international series in tourism, business and management.
■85640▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=707653
■938 ▼aEBL - Ebook Library▼bEBLB▼nEBL1638636
■938 ▼aEBSCOhost▼bEBSC▼n707653
■994 ▼a92▼bK8N
