자료유형  

 단행본

Control Number  

n871224365

International Standard Book Number  

9781136989285 (electronic bk.)

International Standard Book Number  

1136989285 (electronic bk.)

Library of Congress Call Number  

G155.A1 .H3476 2014

Dewey Decimal Classification Number  

910.68/8910.688-22

Main Entry-Personal Name  

Hall, Colin Michael , 1961-

Publication, Distribution, etc. (Imprint  

New York : Routledge, Taylor and Francis, 2014

Physical Description  

1 online resource (310 pages).

Series Statement  

Routledge International Series in Tourism, Business and Management

Formatted Contents Note  

완전내용Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of boxes; Foreword and acknowledgements; List of abbreviations; 1 Introduction to the field of social marketing: creating social change?; 2 Intervention and theories of behaviour; 3 The changing context of change agents: social marketing and governance; 4 The process of social marketing; 5 The craft and practice of social marketing; 6 The demarketing of tourism attractions, activities and destinations; 7 Tourist- and visitor-focused social marketing: cases and issues.

Formatted Contents Note  

완전내용8 Destination and community-based tourism and social marketing: cases and issues9 Sustainable tourism consumption and social marketing: towards behavioural change?; 10 A sustainable future for social marketing: towards a socially dominant logic?; References; Index.

Summary, Etc.  

요약Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirabl.

Subject Added Entry-Topical Term  

Tourism

Subject Added Entry-Topical Term  

Social marketing

Subject Added Entry-Topical Term  

Social marketing

Subject Added Entry-Topical Term  

Tourism

Subject Added Entry-Topical Term  

SCIENCE Earth Sciences Geography.

Subject Added Entry-Topical Term  

TRAVEL Budget.

Subject Added Entry-Topical Term  

TRAVEL Hikes & Walks.

Subject Added Entry-Topical Term  

TRAVEL Museums, Tours, Points of Interest.

Subject Added Entry-Topical Term  

TRAVEL Parks & Campgrounds.

Subject Added Entry-Topical Term  

Social marketing.

Subject Added Entry-Topical Term  

Tourism.

Additional Physical Form Entry  

Print versionHall, C. Michael. Tourism and Social Marketing. Hoboken : Taylor and Francis, 2014 9780415576659

Series Added Entry-Uniform Title  

Routledge international series in tourism, business and management.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:504643