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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
상세정보
- 자료유형
- 단행본
- Control Number
- n937719420
- International Standard Book Number
- 9781442669734 electronic bk.
- International Standard Book Number
- 144266973X electronic bk.
- International Standard Book Number
- 9781442647992
- International Standard Book Number
- 144264799X
- Library of Congress Call Number
- JK2281-N49 2015eb
- Dewey Decimal Classification Number
- 324.70973-23
- Main Entry-Personal Name
- Newman, Bruce I.
- Physical Description
- 1 online resource (xi, 205 pages) : illustrations
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Summary, Etc.
- 요약"For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description.
- Formatted Contents Note
- 완전내용The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management.
- Subject Added Entry-Topical Term
- Political campaigns United States
- Subject Added Entry-Topical Term
- Campaign management United States
- Subject Added Entry-Topical Term
- Advertising, Political United States
- Subject Added Entry-Topical Term
- Communication in politics United States
- Subject Added Entry-Topical Term
- Marketing Political aspects United States
- Subject Added Entry-Topical Term
- POLITICAL SCIENCE / Political Process / Elections
- Subject Added Entry-Topical Term
- POLITICAL SCIENCE / Political Process / General
- Additional Physical Form Entry
- Print versionNewman, Bruce I. Marketing revolution in politics. Toronto, Ontario : Rotman-UTP Publishing, [2016] 9781442647992 (DLC) 2015463279 (OCoLC)918595763
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:500306
MARC
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■003OCoLC
■00520170112071448.9
■006m o d
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■020 ▼a144266973X▼qelectronic bk.
■020 ▼z9781442647992
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■072 7▼aPOL▼x008000▼2bisacsh
■072 7▼aPOL▼x016000▼2bisacsh
■08204▼a324.70973▼223
■1001 ▼aNewman, Bruce I.▼eauthor.
■24514▼aThe marketing revolution in politics ▼bwhat recent U.S. presidential campaigns can teach us about effective marketing ▼cBruce I. Newman
■264 1▼aToronto, Ontario▼bRotman-UTP Publishing▼c[2016]
■264 4▼c©2016
■300 ▼a1 online resource (xi, 205 pages) ▼billustrations
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■5880 ▼aPrint version record.
■504 ▼aIncludes bibliographical references and index.
■520 ▼a"For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description.
■5050 ▼aThe evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management.
■590 ▼aeBooks on EBSCOhost▼bAll EBSCO eBooks
■650 0▼aPolitical campaigns▼zUnited States
■650 0▼aCampaign management▼zUnited States
■650 0▼aAdvertising, Political▼zUnited States
■650 0▼aCommunication in politics▼zUnited States
■650 0▼aMarketing▼xPolitical aspects▼zUnited States
■650 7▼aPOLITICAL SCIENCE / Political Process / Elections▼2bisacsh
■650 7▼aPOLITICAL SCIENCE / Political Process / General▼2bisacsh
■655 4▼aElectronic books.
■77608▼iPrint version▼aNewman, Bruce I.▼tMarketing revolution in politics.▼dToronto, Ontario : Rotman-UTP Publishing, [2016]▼z9781442647992▼w(DLC) 2015463279▼w(OCoLC)918595763
■85640▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1166321
■938 ▼aEBSCOhost▼bEBSC▼n1166321
■938 ▼aYBP Library Services▼bYANK▼n12840819
■994 ▼a92▼bKRKUC
