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Geodemographics for marketers : using location analysis for research and marketing
Geodemographics for marketers : using location analysis for research and marketing
상세정보
- 자료유형
- 단행본
- Control Number
- n933741354
- International Standard Book Number
- 9780749473839 (electronic bk.)
- International Standard Book Number
- 0749473835 (electronic bk.)
- International Standard Book Number
- 9780749473822
- International Standard Book Number
- 0749473827
- Library of Congress Call Number
- HF5415.2-.L48 2016eb
- Dewey Decimal Classification Number
- 658.4/3-23
- Main Entry-Personal Name
- Leventhal, Barry
- Physical Description
- 1 online resource (xxvi, 203 pages) : illustrations, maps.
- Series Statement
- Marketing science series
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future.
- Subject Added Entry-Topical Term
- Marketing research
- Subject Added Entry-Topical Term
- Geodemographics
- Subject Added Entry-Topical Term
- Geodemographics.
- Subject Added Entry-Topical Term
- Marketing research.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Industrial Management
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Management
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Management Science
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Organizational Behavior
- Additional Physical Form Entry
- Print versionLeventhal, Barry, author. Geodemographics for marketers 9780749473822 (DLC) 2015040199 (OCoLC)910088086
- Series Added Entry-Uniform Title
- Marketing science series.
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:500155
MARC
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■003OCoLC
■00520170112070010.3
■006m o d
■007cr mn|||||||||
■040 ▼aN$T▼beng▼erda▼epn▼cN$T▼dN$T▼dIDEBK▼dYDXCP▼dCDX▼dEBLCP▼dUMI▼dOSU
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■020 ▼a9780749473839▼q(electronic bk.)
■020 ▼a0749473835▼q(electronic bk.)
■020 ▼z9780749473822
■020 ▼z0749473827
■035 ▼a(OCoLC)933741354▼z(OCoLC)935333603
■037 ▼aCL0500000704▼bSafari Books Online
■050 4▼aHF5415.2▼b.L48 2016eb
■072 7▼aBUS▼x082000▼2bisacsh
■072 7▼aBUS▼x041000▼2bisacsh
■072 7▼aBUS▼x042000▼2bisacsh
■072 7▼aBUS▼x085000▼2bisacsh
■08204▼a658.4/3▼223
■1001 ▼aLeventhal, Barry▼eauthor.
■24510▼aGeodemographics for marketers ▼busing location analysis for research and marketing ▼cBarry Leventhal
■264 1▼aLondon▼aPhiladelphia▼bKogan Page▼c2016.
■264 4▼c©2016
■300 ▼a1 online resource (xxvi, 203 pages) ▼billustrations, maps.
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■4901 ▼aMarketing science series
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aAn overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future.
■588 ▼aDescription based on print version record.
■590 ▼aeBooks on EBSCOhost▼bAll EBSCO eBooks
■650 0▼aMarketing research
■650 0▼aGeodemographics
■650 0▼aConsumers▼xResearch
■650 7▼aConsumers▼xResearch.▼2fast▼0(OCoLC)fst00876427
■650 7▼aGeodemographics.▼2fast▼0(OCoLC)fst01743256
■650 7▼aMarketing research.▼2fast▼0(OCoLC)fst01010284
■650 7▼aBUSINESS & ECONOMICS / Industrial Management▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Management▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Management Science▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Organizational Behavior▼2bisacsh
■655 0▼aElectronic books.
■77608▼iPrint version▼aLeventhal, Barry, author.▼tGeodemographics for marketers▼z9780749473822▼w(DLC) 2015040199▼w(OCoLC)910088086
■830 0▼aMarketing science series.
■85640▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135100
■938 ▼aEBSCOhost▼bEBSC▼n1135100
■938 ▼aIngram Digital eBook Collection▼bIDEB▼ncis31967142
■938 ▼aYBP Library Services▼bYANK▼n12782335
■938 ▼aCoutts Information Services▼bCOUT▼n31967142
■938 ▼aEBL - Ebook Library▼bEBLB▼nEBL4309761
■994 ▼a92▼bKRKUC
