자료유형  

 단행본

Control Number  

n930875534

International Standard Book Number  

9780814437322 electronic book

International Standard Book Number  

081443732X electronic book

International Standard Book Number  

9780814437315 hardcover

International Standard Book Number  

0814437311

International Standard Book Number  

9780814437315

Library of Congress Call Number  

HF5415.1265-.W473 2016

Dewey Decimal Classification Number  

658.8/72-23

Main Entry-Personal Name  

Westergaard, Nick

Physical Description  

1 online resource.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Cover; Contents; Foreword; Introduction; Part One: Smart Steps You Can't Skip; 1 The Brand Behind the Megaphone; 2 Map Your Marketing; 3 Follow Your Digital Compass; Part Two: Do More with Less; 4 Create a Question Engine; 5 Embrace Your People Power; 6 Connect Your Digital Dots; Part Three: Simplify for the Long Haul; 7 The Simplification Game; 8 Measure What Matters; 9 Putting It Together; Appendix; Get Scrappy: A Reference Guide; Discussion Group Questions; Further Reading; Notes; Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z

Formatted Contents Note  

완전내용About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM

Summary, Etc.  

요약Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.

Subject Added Entry-Topical Term  

Internet marketing

Subject Added Entry-Topical Term  

Internet advertising

Subject Added Entry-Topical Term  

Digital media

Subject Added Entry-Topical Term  

Marketing Management

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Organizational Behavior.

Subject Added Entry-Topical Term  

Digital media.

Subject Added Entry-Topical Term  

Internet advertising.

Subject Added Entry-Topical Term  

Internet marketing.

Subject Added Entry-Topical Term  

Marketing Management.

Additional Physical Form Entry  

Print versionWestergaard, Nick, author. Get scrappy. New York : American Management Association, [2016] 9780814437315 (DLC) 2015045508

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:500012