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Get scrappy : smarter digital marketing for businesses big and small
Get scrappy : smarter digital marketing for businesses big and small
상세정보
- 자료유형
- 단행본
- Control Number
- n930875534
- International Standard Book Number
- 9780814437322 electronic book
- International Standard Book Number
- 081443732X electronic book
- International Standard Book Number
- 9780814437315 hardcover
- International Standard Book Number
- 0814437311
- International Standard Book Number
- 9780814437315
- Library of Congress Call Number
- HF5415.1265-.W473 2016
- Dewey Decimal Classification Number
- 658.8/72-23
- Main Entry-Personal Name
- Westergaard, Nick
- Physical Description
- 1 online resource.
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Cover; Contents; Foreword; Introduction; Part One: Smart Steps You Can't Skip; 1 The Brand Behind the Megaphone; 2 Map Your Marketing; 3 Follow Your Digital Compass; Part Two: Do More with Less; 4 Create a Question Engine; 5 Embrace Your People Power; 6 Connect Your Digital Dots; Part Three: Simplify for the Long Haul; 7 The Simplification Game; 8 Measure What Matters; 9 Putting It Together; Appendix; Get Scrappy: A Reference Guide; Discussion Group Questions; Further Reading; Notes; Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z
- Formatted Contents Note
- 완전내용About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM
- Summary, Etc.
- 요약Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.
- Subject Added Entry-Topical Term
- Internet marketing
- Subject Added Entry-Topical Term
- Internet advertising
- Subject Added Entry-Topical Term
- Digital media
- Subject Added Entry-Topical Term
- Marketing Management
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Industrial Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management Science.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Organizational Behavior.
- Subject Added Entry-Topical Term
- Digital media.
- Subject Added Entry-Topical Term
- Internet advertising.
- Subject Added Entry-Topical Term
- Internet marketing.
- Subject Added Entry-Topical Term
- Marketing Management.
- Additional Physical Form Entry
- Print versionWestergaard, Nick, author. Get scrappy. New York : American Management Association, [2016] 9780814437315 (DLC) 2015045508
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:500012
MARC
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■1001 ▼aWestergaard, Nick▼eauthor.
■24510▼aGet scrappy ▼bsmarter digital marketing for businesses big and small ▼cNick Westergaard
■264 1▼aNew York, NY▼bAMACOM, American Management Association▼c[2016]
■300 ▼a1 online resource.
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■504 ▼aIncludes bibliographical references and index.
■588 ▼aDescription based on online resource; title from digital title page (viewed on April 21, 2016).
■5050 ▼aCover; Contents; Foreword; Introduction; Part One: Smart Steps You Can't Skip; 1 The Brand Behind the Megaphone; 2 Map Your Marketing; 3 Follow Your Digital Compass; Part Two: Do More with Less; 4 Create a Question Engine; 5 Embrace Your People Power; 6 Connect Your Digital Dots; Part Three: Simplify for the Long Haul; 7 The Simplification Game; 8 Measure What Matters; 9 Putting It Together; Appendix; Get Scrappy: A Reference Guide; Discussion Group Questions; Further Reading; Notes; Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z
■5058 ▼aAbout the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM
■520 ▼aShattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.
■590 ▼aeBooks on EBSCOhost▼bAll EBSCO eBooks
■650 0▼aInternet marketing
■650 0▼aInternet advertising
■650 0▼aDigital media
■650 0▼aMarketing▼xManagement
■650 7▼aBUSINESS & ECONOMICS▼xIndustrial Management.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS▼xManagement.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS▼xManagement Science.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS▼xOrganizational Behavior.▼2bisacsh
■650 7▼aDigital media.▼2fast▼0(OCoLC)fst00893716
■650 7▼aInternet advertising.▼2fast▼0(OCoLC)fst00977220
■650 7▼aInternet marketing.▼2fast▼0(OCoLC)fst00977272
■650 7▼aMarketing▼xManagement.▼2fast▼0(OCoLC)fst01010209
■655 4▼aElectronic books.
■655 0▼aElectronic books.
■77608▼iPrint version▼aWestergaard, Nick, author.▼tGet scrappy.▼dNew York : American Management Association, [2016]▼z9780814437315▼w(DLC) 2015045508
■85640▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135049
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■938 ▼aIngram Digital eBook Collection▼bIDEB▼ncis33328066
■938 ▼aYBP Library Services▼bYANK▼n12893845
■938 ▼aEBL - Ebook Library▼bEBLB▼nEBL4307788
■994 ▼a92▼bKRKUC
