자료유형  

 단행본

Control Number  

n891591111

International Standard Book Number  

9781629560137 (electronic bk.)

International Standard Book Number  

1629560138 (electronic bk.)

International Standard Book Number  

9781629560144 (enhanced ebook)

International Standard Book Number  

1629560146

International Standard Book Number  

9781629560144

International Standard Book Number  

9781629560120

International Standard Book Number  

162956012X

Library of Congress Call Number  

HD60-.O93 2014eb

Dewey Decimal Classification Number  

658.4/08-23

Main Entry-Personal Name  

Overman, Steven.

Physical Description  

1 online resource.

Summary, Etc.  

요약"A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--해제Provided by publisher.

Summary, Etc.  

요약"The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--해제Provided by publisher.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get.

Subject Added Entry-Topical Term  

Social responsibility of business

Subject Added Entry-Topical Term  

Social entrepreneurship

Subject Added Entry-Topical Term  

Economic development Social aspects

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Development Economic Development.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Development Sustainable Development.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Free Enterprise.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Organizational Behavior.

Subject Added Entry-Topical Term  

Economic development Social aspects.

Subject Added Entry-Topical Term  

Social entrepreneurship.

Subject Added Entry-Topical Term  

Social responsibility of business.

Additional Physical Form Entry  

Print versionOverman, Steven. Conscience economy 9781629560120 (DLC) 2014023615 (OCoLC)870288266

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:499323