자료유형  

 단행본

Control Number  

n881887403

International Standard Book Number  

9781136684739 (electronic bk.)

International Standard Book Number  

1136684735 (electronic bk.)

Library of Congress Call Number  

HF5811 .L384 2014

Dewey Decimal Classification Number  

659.13-22

Main Entry-Personal Name  

Hausman, Carl.

Publication, Distribution, etc. (Imprint  

New York : Routledge, 2014

Physical Description  

1 online resource (240 pages)

Formatted Contents Note  

완전내용Cover; Half Title; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; 1 Term Warfare: How to Lie with Words; 2 Damn the Statistics: How to Lie with Numbers; 3 Seeing Is Believing? Don't You Believe It! How to Lie with Images; 4 I'm from the Government and I'm Here to Confuse You; 5 I Lie, Therefore I Am: The Existentially Ambiguous Image in Politics; 6 The Vying Game: Cooking the Books in College Rankings; 7 The Veiled Variable Rides Again: Tricks of the Trade in Financial Institutions; 8 There's a Special on Fine Print in Aisle 9: The Tricky Business of Retailing.

Formatted Contents Note  

완전내용9 Driven to Distraction: How Car Retailers Confuse the Consumer10 Reach out and Confuse Someone: Baffle-Gab on the Phone Line; 11 You May Already Be a Sucker! Misrepresentation by Mail; 12 Brave New Bamboozle: Tricky Business over the Internet; 13 Reality (Sound)bites: How Made-for-Media Pseudo-Events Distort Our View of the World; Ten Lists of Ten Guidelines for Becoming a Better Consumer of Information; How and Where to Complain: A Resource Guide for Consumers; Index.

Summary, Etc.  

요약First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Subject Added Entry-Topical Term  

Deception

Subject Added Entry-Topical Term  

Truthfulness and falsehood

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Advertising & Promotion.

Subject Added Entry-Topical Term  

Deception.

Subject Added Entry-Topical Term  

Truthfulness and falsehood.

Additional Physical Form Entry  

Print versionHausman, Carl. Lies We Live By. New York : Routledge, 2014 0415922801

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:499108