자료유형  

 단행본

International Standard Book Number  

0030343364 : $421.95

Dewey Decimal Classification Number  

658.8342-20

Main Entry-Personal Name  

Sheth, Jagdish N.

Edition Statement  

2nd ed.

Publication, Distribution, etc. (Imprint  

Mason, Ohio : Thomson/South-Western, c2004

Physical Description  

xix, 487, 11, 14 p. : ill. ; 27 cm

Bibliography, Etc. Note  

Includes bibliographical references and indexes

Subject Added Entry-Topical Term  

Consumer behavior

Subject Added Entry-Topical Term  

Consumers' preferences

Subject Added Entry-Topical Term  

Consumer satisfaction

Subject Added Entry-Topical Term  

Marketing

Added Entry-Personal Name  

Mittal, Banwari

Control Number  

joongbu:472913