자료유형  

 단행본

Control Number  

n880440019

International Standard Book Number  

9780309261814 electronic bk.

International Standard Book Number  

0309261813 electronic bk.

International Standard Book Number  

9780309261807 (paperback)

Library of Congress Call Number  

TA158.5-.M47 2013eb

Dewey Decimal Classification Number  

620.001/4-23

Physical Description  

1 online resource (96 pages) : illustrations (chiefly color)

General Note  

"This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.

Bibliography, Etc. Note  

Includes bibliographical references.

Formatted Contents Note  

완전내용1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.

Subject Added Entry-Topical Term  

Communication in engineering

Subject Added Entry-Topical Term  

Engineering Social aspects United States

Subject Added Entry-Topical Term  

Engineers Public relations United States

Subject Added Entry-Topical Term  

TECHNOLOGY & ENGINEERING / Engineering (General)

Subject Added Entry-Topical Term  

TECHNOLOGY & ENGINEERING / Reference

Added Entry-Corporate Name  

National Academy of Engineering Committee on Implementing Engineering Messages

Added Entry-Corporate Name  

National Academy of Engineering

Added Entry-Corporate Name  

National Academy of Engineering Committee on Public Understanding of Engineering Messages ; Changing the conversation.

Additional Physical Form Entry  

Print version Messaging for engineering : from research to action. Washington, District of Columbia : National Academies Press, [2013] xii, 82 pages ; 23 cm 9780309261807 (DLC) 10863951

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:442145