자료유형  

 단행본

Control Number  

n875097689

International Standard Book Number  

9780804790758 (electronic)

International Standard Book Number  

0804790752 (electronic)

International Standard Book Number  

9780804789158 (cloth : alk. paper)

International Standard Book Number  

0804789150 (cloth : alk. paper)

Library of Congress Call Number  

HF5415.5-.R354 2014eb

Dewey Decimal Classification Number  

658.5658.5/75658.575-23

Main Entry-Personal Name  

Ramaswamy, Venkatram

Physical Description  

1 online resource (xx, 333 pages) : illustrations

Summary, Etc.  

요약A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ...

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm.

Subject Added Entry-Topical Term  

Customer relations

Subject Added Entry-Topical Term  

Relationship marketing

Subject Added Entry-Topical Term  

Product management

Subject Added Entry-Topical Term  

Business networks

Subject Added Entry-Topical Term  

Business

Subject Added Entry-Topical Term  

Finance

Subject Added Entry-Topical Term  

Management

Subject Added Entry-Topical Term  

Stocks

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Organizational Behavior.

Subject Added Entry-Topical Term  

Business networks.

Subject Added Entry-Topical Term  

Customer relations.

Subject Added Entry-Topical Term  

Product management.

Subject Added Entry-Topical Term  

Relationship marketing.

Added Entry-Personal Name  

Ozcan, Kerimcan , 1971-

Additional Physical Form Entry  

Print versionRamaswamy, Venkatram. Co-creation paradigm. Stanford, California : Stanford University Press, [2014] 9780804789158 (DLC) 2013043601 (OCoLC)863044192

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:441767