자료유형  

 단행본

International Standard Book Number  

0442266979

Dewey Decimal Classification Number  

647/.94/0688-20

Main Entry-Personal Name  

Nykiel, Ronald A

Edition Statement  

2nd ed

Publication, Distribution, etc. (Imprint  

New York : Van Nostrand Reinhold, c1989

Physical Description  

xiii, 305 p. : ill. ; 25 cm

General Note  

Includes index

Bibliography, Etc. Note  

Bibliography: p. [273]-274.

Formatted Contents Note  

완전내용Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: marketing strategy grid concept -- Applying key marketing methodologies: sales -- Applying key marketing methodologies: advertising -- Applying key marketing methodologies: public relations -- Applying key marketing methodologies: promotions -- Applying key marketing methodologies: from collateral materials to VIP clubs -- Applying key marketing methodologies: packaging -- Applying key marketing methodologies: understanding rates -- Applying key marketing methodologies: pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations, and research -- Practical steps to maximize marketing -- Travel purchasing systems: automation and beyond -- From seed to Sequoia: corporate strategy within the hospitality industry

Subject Added Entry-Topical Term  

Hospitality industry Marketing

Control Number  

joongbu:429255