자료유형  

 단행본

International Standard Book Number  

9781611323917 (electronic bk.)

International Standard Book Number  

1611323916 (electronic bk.)

International Standard Book Number  

9781611323894

International Standard Book Number  

1611323894

International Standard Book Number  

9781611323900

International Standard Book Number  

1611323908

Library of Congress Call Number  

GN450.8-.L33 2014eb

Dewey Decimal Classification Number  

305.80072/1-23

Main Entry-Personal Name  

Ladner, Sam.

Physical Description  

1 online resource.

General Note  

Machine generated contents note: Chapter 1. IntroductionChapter 2. Theories of EthnographyChapter 3. Journey to EthnographyChapter 4. Running the ProjectChapter 5. Choosing the ToolsChapter 6. Managing the ClientsChapter 7. Ethical EthnographyChapter 8. SamplingChapter 9. FieldworkChapter 10. AnalysisChapter 11. ReportingChapter 12. Using Ethnography InsightChapter 13. Is Online Ethnography an Oxymoron?Chapter 14. Beyond EthnographyReferencesIndex.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Summary, Etc.  

요약"Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"--해제Provided by publisher.

Subject Added Entry-Topical Term  

Business anthropology Research Methodology

Subject Added Entry-Topical Term  

Ethnology Research Methodology

Subject Added Entry-Topical Term  

SOCIAL SCIENCE / Anthropology / Cultural.

Subject Added Entry-Topical Term  

SOCIAL SCIENCE / Methodology.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Consumer Behavior.

Subject Added Entry-Topical Term  

SOCIAL SCIENCE / Discrimination & Race Relations.

Subject Added Entry-Topical Term  

SOCIAL SCIENCE / Minority Studies.

Additional Physical Form Entry  

Print versionLadner, Sam. Practical ethnography 9781611323894 (DLC) 2013044337 (OCoLC)852222345

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:428716