자료유형  

 단행본

International Standard Book Number  

9780749466176 (electronic bk.)

International Standard Book Number  

0749466170 (electronic bk.)

International Standard Book Number  

129968713X (electronic bk.)

International Standard Book Number  

9781299687134 (electronic bk.)

International Standard Book Number  

9780749466169

Library of Congress Call Number  

JF1525.C59

Dewey Decimal Classification Number  

352.3/802854678352.7480941-23

Main Entry-Personal Name  

Brown, John.

Publication, Distribution, etc. (Imprint  

London : KoganPage, 2013

Physical Description  

1 online resource.

Series Statement  

PR in practice

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용About the authors; Foreword; Acknowledgements; 01 The communicating council; The development of local government public relations; From public relations to reputation guardians; Information, publicity and the law; Publicity Code breaches; Getting the basics right; 02 The communication team; The team's responsibilities; Shaping the team; Leadership; Professionalism; Political nous; Measuring performance; 03 Communicating strategically; Research; Reputation campaign; Internal communication; Strategy; Developing a communication strategy; The practicalities.

Formatted Contents Note  

완전내용All communications should be strategic04 Communicating and engaging with citizens; Councils and councillors; Public consultations; Local referendums; 05 Communicating with the council customer; My council, total place, customer insight, reputation guide; Why are you communicating?; Using all channels; Sharing best practice; Customer charters; Customer services; The council tax leaflet; Council publications and A-Z guides; The council website and online information; Equality in communication; Can there ever be too much information?; Two-way communication and the all important feedback.

Formatted Contents Note  

완전내용Monitoring and evaluation06 Communicating with employees; Defining communications with employees; Identifying internal publics; Voice: staff at the heart of internal communication strategies; Voice: hearing what staff have to say; Voice: internet gives opportunities; The crucial role that managers play; Channels of internal communication; Engaging staff and employee surveys; Inside out and outside in; Creativity; Evaluation; Case studies; 07 Communicating as partners; Local partnerships; Regional partnerships; National partnerships; Partnership work: the challenges and opportunities.

Formatted Contents Note  

완전내용08 Communicating a campaignPlanning the PR campaign; 09 Communicating with the media; Changing media landscape; Real life TV documentaries; Local television; Social media and journalists; The media toolkit; 10 Communicating in a digital world; Digital communication: moving beyond the tools towards the method; Social media evaluation; The impact of social media on organisational approach; The future; 11 Communicating in a crisis; Issues management; Risk assessment; Emergency planning; The role of digital communication; Traditional channels of communication: direct communication matters.

Formatted Contents Note  

완전내용Post-crisis communication12 Communicating the council brand; The visual identity; The behavioural and communicative identity; Conclusion; 13 Communicating and promoting place; Place promotion is not new; After the riots: I love Hackney and Manchester campaigns; Glasgow's Miles Better; Event and place promotion; Essentials of place branding; 14 Communicating with confidence; 1. Embrace change; 2. Engage locally; 3. Elevate leadership; 4. Emphasise brand and reputation; 5. Embed public interest; Appendix 1: The code of recommended practice on local authority publicity in England (2011).

Summary, Etc.  

요약A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for.

Subject Added Entry-Topical Term  

Communication in public administration Great Britain

Subject Added Entry-Topical Term  

Local government Public relations Great Britain

Subject Added Entry-Topical Term  

POLITICAL SCIENCE Public Affairs & Administration.

Added Entry-Personal Name  

Gaudin, Pat.

Added Entry-Personal Name  

Moran, Wendy.

Additional Physical Form Entry  

Print versionBrown, John. PR and Communication in Local Government and Public Services. Kogan Page 2013 9780749466169

Series Added Entry-Uniform Title  

PR in practice series.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:428696