자료유형  

 단행본

International Standard Book Number  

9780749471071 (electronic bk.)

International Standard Book Number  

0749471077 (electronic bk.)

International Standard Book Number  

9780749471064

International Standard Book Number  

0749471069

International Standard Book Number  

0749471077

Library of Congress Call Number  

HF5415.13-.P36 2014eb

Dewey Decimal Classification Number  

658.8/02-23

Main Entry-Personal Name  

Pearson, David , 1950-

Physical Description  

1 online resource.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Part one. Core -- part two. Actions -- part three. Measurements -- part four. Behaviours.

Summary, Etc.  

요약"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"--해제Provided by publisher.

Subject Added Entry-Topical Term  

Marketing Management

Subject Added Entry-Topical Term  

Marketing

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / General.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / Direct.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Organizational Behavior.

Additional Physical Form Entry  

Print version / Pearson, David, 1950-20 Ps of marketing. 9780749471064. (DLC) 2013033896. (OCoLC)849203922

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:428163