자료유형  

 단행본

International Standard Book Number  

9781609949655 (electronic bk.)

International Standard Book Number  

160994965X (electronic bk.)

International Standard Book Number  

9781609949662 (electronic bk.)

International Standard Book Number  

1609949668 (electronic bk.)

International Standard Book Number  

1306688744 (electronic bk.)

International Standard Book Number  

9781306688741 (electronic bk.)

International Standard Book Number  

9781609949648

International Standard Book Number  

1609949641

Library of Congress Call Number  

HC79.E5-Z4483 2014eb

Dewey Decimal Classification Number  

658.4/083-23

Main Entry-Personal Name  

Zhexembayeva, Nadya.

Physical Description  

1 online resource.

Series Statement  

A BK business book

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Cover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S.

Formatted Contents Note  

완전내용TU; V; W; Z; About the Author.

Restrictions on Access Note  

Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff.

Summary, Etc.  

요약" We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"--해제Provided by publisher.

Summary, Etc.  

요약"Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--해제Provided by publisher.

Subject Added Entry-Topical Term  

Sustainable development

Subject Added Entry-Topical Term  

Recycling (Waste, etc.)

Subject Added Entry-Topical Term  

Scarcity

Subject Added Entry-Topical Term  

Green marketing

Subject Added Entry-Topical Term  

Natural resources Management

Subject Added Entry-Topical Term  

Business and economics -- Strategic Planning

Subject Added Entry-Topical Term  

Green marketing

Subject Added Entry-Topical Term  

Natural resources -- Management

Subject Added Entry-Topical Term  

Sustainable development

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Strategic Planning.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Development / Business Development.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Green Business.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Organizational Behavior.

Additional Physical Form Entry  

Print versionZhexembayeva, Nadya. Overfished ocean strategy 9781609949648 (DLC) 2014009525 (OCoLC)858900738

Series Added Entry-Uniform Title  

BK business book.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:428154