자료유형  

 단행본

International Standard Book Number  

9780814433829 (electronic bk.)

International Standard Book Number  

0814433820 (electronic bk.)

International Standard Book Number  

9780814433812

Library of Congress Call Number  

HD62.7 S5254 2014

Dewey Decimal Classification Number  

658.4/012

Main Entry-Personal Name  

Sheetz-Runkle, Becky.

Publication, Distribution, etc. (Imprint  

New York : AMACOM, 2014

Physical Description  

1 online resource (255 p)

General Note  

Description based upon print version of record.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Cover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception

Formatted Contents Note  

완전내용15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! Marketing

Restrictions on Access Note  

Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff.

Summary, Etc.  

요약Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of War.

Subject Added Entry-Topical Term  

Small business Management

Subject Added Entry-Topical Term  

Strategic planning

Subject Added Entry-Topical Term  

Leadership

Subject Added Entry-Topical Term  

Leadership

Subject Added Entry-Topical Term  

Small business -- Management

Subject Added Entry-Topical Term  

Strategic planning

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Organizational Behavior.

Additional Physical Form Entry  

Print version / Sheetz-Runkle, BeckyThe Art of War for Small Business : Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu. New York : AMACOM,c2014. 9780814433812

Electronic Location and Access  

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Control Number  

joongbu:427948