자료유형  

 단행본

International Standard Book Number  

9780814434222 (electronic bk.)

International Standard Book Number  

0814434223 (electronic bk.)

International Standard Book Number  

9780814434215

Library of Congress Call Number  

HF5415 .T6954 2014

Dewey Decimal Classification Number  

658.8

Main Entry-Personal Name  

Tracy, Brian.

Publication, Distribution, etc. (Imprint  

New York : AMACOM, 2014

Physical Description  

1 online resource (120 p)

Series Statement  

Brian Tracy Success Library

General Note  

Description based upon print version of record.

Formatted Contents Note  

완전내용Cover; Contents; Introduction; 1 The Purpose of a Business; 2 Four Approaches to Successful Marketing; 3 Three Key Questions in Marketing; 4 Market Research and Market Intelligence; 5 Customer-Focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles of Marketing Strategy; 12 Choosing the Battlefield; 13 Military Principles of Marketing Strategy; 14 Marketing Tactics of Diversion and Dissuasion; 15 Practice the "Firstest with the Mostest" Strategy

Formatted Contents Note  

완전내용16 Use the "Hit 'Em Where They Ain't" Strategy17 Dominate a Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways to Sell; 20 The Bundle of Resources Concept; 21 Four Ways to Change Your Business; Summary and Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; W; Z; About the Author

Summary, Etc.  

요약The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a ba.

Subject Added Entry-Topical Term  

Marketing

Subject Added Entry-Topical Term  

Customer service

Subject Added Entry-Topical Term  

Marketing

Subject Added Entry-Topical Term  

Sales promotion

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Organizational Behavior.

Additional Physical Form Entry  

Print version / Tracy, BrianMarketing (The Brian Tracy Success Library). New York : AMACOM,c2014. 9780814434215

Series Added Entry-Uniform Title  

Brian Tracy success library.

Electronic Location and Access  

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Control Number  

joongbu:427938