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Crisis, Issues and Reputation Management- [electronic resource] : A Handbook for PR and Communications Professionals
Crisis, Issues and Reputation Management- [electronic resource] : A Handbook for PR and Communications Professionals
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 9780749469931 (electronic bk.)
- International Standard Book Number
- 0749469935 (electronic bk.)
- Library of Congress Call Number
- HD59.2 .G747 2014
- Dewey Decimal Classification Number
- 659.2
- Main Entry-Personal Name
- Griffin, Andrew.
- Publication, Distribution, etc. (Imprint
- London : Kogan Page, 2014
- Physical Description
- 1 online resource (280 p)
- Series Statement
- PR In Practice
- General Note
- Description based upon print version of record.
- Formatted Contents Note
- 완전내용Foreword by Anne Gregory; Foreword by Mike Regester; Preface; Acknowledgements; 01 Reputation: what it is and why it matters; Defining reputation; Valuing reputation; From reputation management to reputation strategy; 02 The challenging climate in which reputations are managed; Declining trust; Low risk tolerance; International regulation; Local and global expectations; The information 'anarchy' of traditional and social media; Empowerment and activism; Chapter summary; 03 What are the risks to reputation?; 04 Externally driven issues
- Formatted Contents Note
- 완전내용Societal and political attention on a broad problemSocietal and political outrage at specific organizational behaviour/performance; Societal and political outrage at a 'new' risk imposed by an organization/sector; Challenges in managing externally driven issues; Chapter summary; 05 Internally driven issues; The 'proactive negative' internal issue; The 'proactive positive' internal issue; The 'reactive positive' internal issue; The 'reactive negative' internal issue; Chapter summary; 06 Externally driven incidents; An attack on you, or those in your care
- Formatted Contents Note
- 완전내용An attack on a wider group affecting youA political or social development endangering you, or those in your care; A natural event; Chapter summary; 07 Internally driven incidents; Ten safety incidents that shaped crisis management today; Communications and the internal incident; Chapter summary; 08 Interrelated risks; 09 Managing reputation risk through the life cycle; 10 Predicting reputation risk; The external reputation risk radar and horizon scanning; The internal reputation risk radar; Analysing risk; Reputation risk assessment; Lessons from the past; Chapter summary
- Formatted Contents Note
- 완전내용11 Preventing reputation riskReputation risk architecture -- 'hard' intervention; Behavioural change through 'soft' interventions; Corporate citizenship; Chapter summary; 12 Preparing for acute reputation risk; Who should own and manage crisis preparedness?; What does a crisis-ready organization look like?; Chapter summary; 13 Resolving risks to reputation; Issues management/issues resolution; Issues management process; Issues management competence; Issue strategy development; A (short) note on communicating risk; Change as an issue management strategy; Chapter summary
- Formatted Contents Note
- 완전내용14 Responding to immediate reputation riskStrategic crisis decision-making; The wider crisis communications response; Crisis media management; Communications working with other functions; Chapter summary; 15 Recovering from reputation damage; Reviewing performance and improving preparedness; Rebuilding trust and reputation; Changing the organization; Chapter summary; 16 Where next for crisis, issues and reputation management?; index
- Summary, Etc.
- 요약The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises; handling crises once they occur; and features a wide range of case studies of brands who have had to respond to a variety.
- Subject Added Entry-Topical Term
- Corporate image Management
- Subject Added Entry-Topical Term
- Crisis management
- Subject Added Entry-Topical Term
- Reputation
- Subject Added Entry-Topical Term
- Corporations Public relations
- Subject Added Entry-Topical Term
- Corporate image -- Management
- Subject Added Entry-Topical Term
- Corporations -- Public relations
- Subject Added Entry-Topical Term
- Crisis management
- Subject Added Entry-Topical Term
- Reputation
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Advertising & Promotion.
- Additional Physical Form Entry
- Print version / Griffin, AndrewCrisis, Issues and Reputation Management : A Handbook for PR and Communications Professionals. London : Kogan Page,c2014. 9780749469924
- Series Added Entry-Uniform Title
- PR In Practice.
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:427638
MARC
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■020 ▼a9780749469931 (electronic bk.)
■020 ▼a0749469935 (electronic bk.)
■035 ▼a(OCoLC)875098671
■040 ▼aEBLCP▼beng▼cEBLCP▼dAZU▼dOCLCO▼dN$T▼dDEBSZ
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■1001 ▼aGriffin, Andrew.
■24510▼aCrisis, Issues and Reputation Management▼h[electronic resource] ▼bA Handbook for PR and Communications Professionals
■260 ▼aLondon▼bKogan Page▼c2014
■300 ▼a1 online resource (280 p)
■4901 ▼aPR In Practice
■500 ▼aDescription based upon print version of record.
■5050 ▼aForeword by Anne Gregory; Foreword by Mike Regester; Preface; Acknowledgements; 01 Reputation: what it is and why it matters; Defining reputation; Valuing reputation; From reputation management to reputation strategy; 02 The challenging climate in which reputations are managed; Declining trust; Low risk tolerance; International regulation; Local and global expectations; The information 'anarchy' of traditional and social media; Empowerment and activism; Chapter summary; 03 What are the risks to reputation?; 04 Externally driven issues
■5058 ▼aSocietal and political attention on a broad problemSocietal and political outrage at specific organizational behaviour/performance; Societal and political outrage at a 'new' risk imposed by an organization/sector; Challenges in managing externally driven issues; Chapter summary; 05 Internally driven issues; The 'proactive negative' internal issue; The 'proactive positive' internal issue; The 'reactive positive' internal issue; The 'reactive negative' internal issue; Chapter summary; 06 Externally driven incidents; An attack on you, or those in your care
■5058 ▼aAn attack on a wider group affecting youA political or social development endangering you, or those in your care; A natural event; Chapter summary; 07 Internally driven incidents; Ten safety incidents that shaped crisis management today; Communications and the internal incident; Chapter summary; 08 Interrelated risks; 09 Managing reputation risk through the life cycle; 10 Predicting reputation risk; The external reputation risk radar and horizon scanning; The internal reputation risk radar; Analysing risk; Reputation risk assessment; Lessons from the past; Chapter summary
■5058 ▼a11 Preventing reputation riskReputation risk architecture -- 'hard' intervention; Behavioural change through 'soft' interventions; Corporate citizenship; Chapter summary; 12 Preparing for acute reputation risk; Who should own and manage crisis preparedness?; What does a crisis-ready organization look like?; Chapter summary; 13 Resolving risks to reputation; Issues management/issues resolution; Issues management process; Issues management competence; Issue strategy development; A (short) note on communicating risk; Change as an issue management strategy; Chapter summary
■5058 ▼a14 Responding to immediate reputation riskStrategic crisis decision-making; The wider crisis communications response; Crisis media management; Communications working with other functions; Chapter summary; 15 Recovering from reputation damage; Reviewing performance and improving preparedness; Rebuilding trust and reputation; Changing the organization; Chapter summary; 16 Where next for crisis, issues and reputation management?; index
■520 ▼aThe reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises; handling crises once they occur; and features a wide range of case studies of brands who have had to respond to a variety.
■650 0▼aCorporate image▼xManagement
■650 0▼aCrisis management
■650 0▼aReputation
■650 0▼aCorporations▼xPublic relations
■650 4▼aCorporate image -- Management
■650 4▼aCorporations -- Public relations
■650 4▼aCrisis management
■650 4▼aReputation
■650 7▼aBUSINESS & ECONOMICS / Advertising & Promotion.▼2bisacsh
■655 0▼aElectronic books.
■655 4▼aElectronic books.
■77608▼iPrint version▼aGriffin, Andrew▼tCrisis, Issues and Reputation Management : A Handbook for PR and Communications Professionals▼dLondon : Kogan Page,c2014▼z9780749469924
■830 0▼aPR In Practice.
■85640▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=748499
■938 ▼aEBL - Ebook Library▼bEBLB▼nEBL1658895
■938 ▼aEBSCOhost▼bEBSC▼n748499
