자료유형  

 단행본

International Standard Book Number  

9780749471651 (electronic bk.)

International Standard Book Number  

0749471654 (electronic bk.)

International Standard Book Number  

9780749471644

International Standard Book Number  

0749471646

International Standard Book Number  

1306707366 (ebk)

International Standard Book Number  

9781306707367 (ebk)

Library of Congress Call Number  

HF5415.5-.D43 2014eb

Dewey Decimal Classification Number  

658.8/12-23

Main Entry-Personal Name  

Debruyne, Marion.

Physical Description  

1 online resource.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Machine generated contents note: -- Introduction: Connect-convert-collaborate -- Connect -- Convert -- Collaborate -- The strategic case for customer understanding and market insight -- The antecedents -- Desperately seeking -- Firm-centric paradigm versus customer-centred perspective -- How to read this book -- 01 Connect using the ?rst lens. Zooming into the customer: ?ve practices -- Open up the channels of communication -- Immersive customer understanding -- Using every source of information you have -- Customers as a source of ideas -- Customers as developers -- Unleash new potential -- 02 Convert the ?rst lens by innovating every day: Be a moving target, not a sitting duck -- Leverage a connected development model -- Close the feedback loop -- Constant focus on micro-innovations -- Make it organization-wide -- Harness the full potential -- 03 Collaborate with customers: Put customers at the core -- Create a platform to bring customers together -- Harvest all customer roles -- Go inside-out to enable outside-in -- Build the culture from the inside -- The empty chair in the boardroom -- Walk the talk -- 04 Connect using the second lens: Zooming out beyond the product -- Consider the entire customer journey -- Focus on customer goals and outcomes -- Rethink segmentation -- 05 Convert using the second lens: Create customer solutions -- Outside-in value proposition -- The integration solution -- The disintegration solution -- The trap of competence thinking -- 06 Collaborate along the value chain: Closing the gap -- Connect downstream value with upstream collaboration -- Assets with clout -- Recreate the value chain -- 07 Adopt a wide lens: The trap of myopia -- The customer trap: learn from the customers you don't have -- The competitor trap -- On blinkers and biases -- Driving attention to the outside -- How to exploit the wide lens -- 08 Convert the third lens in business model renewal -- Business model innovation: fad or fab? -- Enemy number 1: The fear of cannibalization -- Enemy number 2: Self-sabotage -- About hungry puppy dogs and fat cats -- How to organize to enable new business creation -- On persistence and patience -- 09 Collaborate in ?exible ecosystems -- Explore new horizons -- Think in terms of ecosystems -- Agility versus commitment -- 10 The playbook for enduring customer-based growth: Three essential capabilities -- Diagnose your organization -- The playbook -- Index.

Summary, Etc.  

요약"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success"--해제Provided by publisher.

Subject Added Entry-Topical Term  

Customer relations

Subject Added Entry-Topical Term  

Customer services

Subject Added Entry-Topical Term  

Strategic planning

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Customer Relations.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Strategic Planning.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Organizational Behavior.

Additional Physical Form Entry  

Print versionDebruyne, Marion. Customer innovation 9780749471644 (DLC) 2014005695 (OCoLC)862098680

Electronic Location and Access  

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Control Number  

joongbu:427512