자료유형  

 단행본

International Standard Book Number  

9780749472184 (electronic bk.)

International Standard Book Number  

0749472189 (electronic bk.)

International Standard Book Number  

9780749472177

International Standard Book Number  

0749472170

Library of Congress Call Number  

HF5415.129-.D46 2014eb

Dewey Decimal Classification Number  

658.7/88-23

Main Entry-Personal Name  

Dent, Julian , 1957-

Uniform Title  

Distribution channels

Physical Description  

1 online resource.

General Note  

Revised edition of the author's Distribution channels.

Summary, Etc.  

요약"Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access.Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery"--해제Provided by publisher.

Summary, Etc.  

요약"Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery"--해제Provided by publisher.

Subject Added Entry-Topical Term  

Marketing channels

Subject Added Entry-Topical Term  

Technology Marketing

Subject Added Entry-Topical Term  

Business planning

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / General.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Strategic Planning.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industrial Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Management Science.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Organizational Behavior.

Additional Physical Form Entry  

Print versionDent, Julian, 1957- Distribution channels. Technology distribution channels 9780749472177 (DLC) 2014016305 (OCoLC)864505131

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:427182