자료유형  

 단행본

International Standard Book Number  

9781849204651 (cloth : alk. paper) : ￡37.99

International Standard Book Number  

1849204659 (cloth : alk. paper)

International Standard Book Number  

9781849204668 (pbk. : alk. paper)

International Standard Book Number  

1849204667 (pbk. : alk. paper)

Dewey Decimal Classification Number  

658.8-20

Main Entry-Personal Name  

Baker, Michael John

Edition Statement  

2nd ed

Publication, Distribution, etc. (Imprint  

Thousand Oaks, CA : Sage Publication, 2010

Physical Description  

xvii, 428 p. : ill ; 24 cm

General Note  

Previous ed.: 2000

Bibliography, Etc. Note  

Includes bibliographical references and index

Subject Added Entry-Topical Term  

Marketing

Subject Added Entry-Topical Term  

Marketing History

Subject Added Entry-Topical Term  

Marketing Philosophy

Added Entry-Personal Name  

Saren, Michael

Control Number  

joongbu:426745