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The case study handbook : how to read, discuss, and write persuasively about cases
The case study handbook : how to read, discuss, and write persuasively about cases
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 9781422101582 (hardcover : alk. paper) : ＄27.00
- International Standard Book Number
- 1422101584 (hardcover : alk. paper)
- Dewey Decimal Classification Number
- 658-20
- Main Entry-Personal Name
- Ellet, William
- Publication, Distribution, etc. (Imprint
- Boston, Mass : Harvard Business School Press, c2007
- Physical Description
- vi, 272 p. : ill. ; 24 cm
- Bibliography, Etc. Note
- Includes bibliographical references and index
- Formatted Contents Note
- 완전내용pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation
- Subject Added Entry-Topical Term
- Management Case studies Study and teaching
- Control Number
- joongbu:426434
MARC
008141201s2007 maua bf 001 0 eng■020 ▼a9781422101582 (hardcover : alk. paper)▼c＄27.00
■020 ▼a1422101584 (hardcover : alk. paper)
■035 ▼a(KERIS)BIB000010913102
■08200▼a658▼220
■090 ▼a658▼bE45c
■1001 ▼aEllet, William
■24514▼aThe case study handbook▼bhow to read, discuss, and write persuasively about cases▼cWilliam Ellet
■260 ▼aBoston, Mass▼bHarvard Business School Press▼cc2007
■300 ▼avi, 272 p.▼bill.▼c24 cm
■504 ▼aIncludes bibliographical references and index
■5052 ▼apt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation
■650 0▼aManagement▼vCase studies▼xStudy and teaching
