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The case study handbook : how to read, discuss, and write persuasively about cases
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The case study handbook : how to read, discuss, and write persuasively about cases
자료유형  
 단행본
International Standard Book Number  
9781422101582 (hardcover : alk. paper) : $27.00
International Standard Book Number  
1422101584 (hardcover : alk. paper)
Dewey Decimal Classification Number  
658-20
Main Entry-Personal Name  
Ellet, William
Publication, Distribution, etc. (Imprint  
Boston, Mass : Harvard Business School Press, c2007
Physical Description  
vi, 272 p. : ill. ; 24 cm
Bibliography, Etc. Note  
Includes bibliographical references and index
Formatted Contents Note  
완전내용pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation
Subject Added Entry-Topical Term  
Management Case studies Study and teaching
Control Number  
joongbu:426434
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