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 단행본

International Standard Book Number  

9780313396069 (electronic bk.)

International Standard Book Number  

031339606X (electronic bk.)

International Standard Book Number  

9780313396052

International Standard Book Number  

0313396051

Library of Congress Call Number  

HF5415.2-.W454 2012eb

Dewey Decimal Classification Number  

658.8/3-23

Main Entry-Personal Name  

Wenzel, Anne M.

Publication, Distribution, etc. (Imprint  

Santa Barbara, Calif : Praeger, c2012

Physical Description  

1 online resource (xi, 167 p) : ill.

Series Statement  

The entrepreneur's guide

General Note  

Includes index.

Formatted Contents Note  

완전내용What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan.

Subject Added Entry-Topical Term  

Marketing research

Subject Added Entry-Topical Term  

Business planning

Subject Added Entry-Topical Term  

Entrepreneurship

Subject Added Entry-Topical Term  

New business enterprises

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / Research.

Additional Physical Form Entry  

Print versionWenzel, Anne M. Entrepreneur's guide to market research. Santa Barbara, Calif. : Praeger, c2012 9780313396052 (DLC) 2011040018 (OCoLC)729344532

Series Added Entry-Uniform Title  

Entrepreneur's guide (Westport, Conn.)

Electronic Location and Access  

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Control Number  

joongbu:423218