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Eco-business- [electronic resource] : a big-brand takeover of sustainability
Eco-business- [electronic resource] : a big-brand takeover of sustainability
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 9780262313063 (electronic bk.)
- International Standard Book Number
- 0262313065 (electronic bk.)
- International Standard Book Number
- 9780262018760
- International Standard Book Number
- 0262018764
- Library of Congress Call Number
- HC79.E5-D346 2013eb
- Dewey Decimal Classification Number
- 658.4/083-23
- Main Entry-Personal Name
- Dauvergne, Peter.
- Publication, Distribution, etc. (Imprint
- Cambridge, Mass : MIT Press, c2013
- Physical Description
- 1 online resource (x, 194 p) : ill.
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용The politics of "big-brand sustainability" -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply-chain power -- The supply-chain eco-business of brand growth -- Eco-business governance.
- Subject Added Entry-Topical Term
- Sustainable development Environmental aspects
- Subject Added Entry-Topical Term
- Branding (Marketing)
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Development / Sustainable Development.
- Added Entry-Personal Name
- Lister, Jane.
- Additional Physical Form Entry
- Print versionDauvergne, Peter. Eco-Business. Cambridge, Massachusetts : MIT Press, [2013] 9780262018760 (DLC) 2012026833 (OCoLC)802183087
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:422783
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■300 ▼a1 online resource (x, 194 p) ▼bill.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aThe politics of "big-brand sustainability" -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply-chain power -- The supply-chain eco-business of brand growth -- Eco-business governance.
■588 ▼aDescription based on print version record.
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