Material Type  

 단행본

Date and Time of Latest Transaction  

20140127111321

ISBN  

9780749464882 (electronic bk.)

ISBN  

0749464887 (electronic bk.)

ISBN  

9780749464875

ISBN  

0749464879

LC Callnumber  

HF5718-.T456 2013eb

DDC  

659.14/4-23

Author  

Theobald, Theo , 1957-

Title/Author  

On Message - [electronic resource] : Precision Communication for the Digital Age / Theo Theobald

Edited Info  

1st ed.

Publish Info  

London : Kogan Page Limited, 2013

Material Info  

1 online resource.

Formatted Contents Note  

완전내용Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.

Abstracts/Etc  

요약Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Subject Added Entry-Topical Term  

Business communication

Subject Added Entry-Topical Term  

Online social networks

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Advertising & Promotion.

Additional Physical Form Entry  

Print versionTheobald, Theo, 1957- On Message. 1st ed. London : Kogan Page Limited, 2013 9780749464875 (DLC) 2012026743 (OCoLC)794035947

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:422655