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Brandwashed- [electronic resource] : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed- [electronic resource] : tricks companies use to manipulate our minds and persuade us to buy
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 9780749465254 (electronic bk.)
- International Standard Book Number
- 0749465255 (electronic bk.)
- International Standard Book Number
- 9780749465049 (pbk.)
- International Standard Book Number
- 0749465042 (pbk.)
- Library of Congress Call Number
- HF5415.32-.L557 2012eb
- Dewey Decimal Classification Number
- 658.827-23
- Main Entry-Personal Name
- Lindström, Martin , 1970-
- Publication, Distribution, etc. (Imprint
- London : Kogan Page, 2012
- Physical Description
- 1 online resource (xii, 276 p)
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용A brand detox -- Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
- Summary, Etc.
- 요약"Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more"--Provided by publisher.
- Subject Added Entry-Topical Term
- Consumer behavior
- Subject Added Entry-Topical Term
- Consumers Psychology
- Subject Added Entry-Topical Term
- Brand choice Psychological aspects
- Subject Added Entry-Topical Term
- Marketing Psychological aspects
- Subject Added Entry-Topical Term
- Neuromarketing
- Subject Added Entry-Topical Term
- Branding (Marketing)
- Subject Added Entry-Topical Term
- Brand name products
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Advertising & Promotion.
- Additional Physical Form Entry
- Print versionLindström, Martin, 1970- Brandwashed. London : Kogan Page, 2012 9780749465049 (OCoLC)755071881
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:422651
MARC
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■1001 ▼aLindström, Martin▼d1970-
■24510▼aBrandwashed▼h[electronic resource] ▼btricks companies use to manipulate our minds and persuade us to buy▼dMartin Lindstrom
■260 ▼aLondon▼aPhiladelphia▼bKogan Page▼c2012
■300 ▼a1 online resource (xii, 276 p)
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aA brand detox -- Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
■520 ▼a"Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more"--Provided by publisher.
■588 ▼aDescription based on print version record.
■650 0▼aConsumer behavior
■650 0▼aConsumers▼xPsychology
■650 0▼aBrand choice▼xPsychological aspects
■650 0▼aMarketing▼xPsychological aspects
■650 0▼aNeuromarketing
■650 0▼aBranding (Marketing)
■650 0▼aBrand name products
■650 7▼aBUSINESS & ECONOMICS / Advertising & Promotion.▼2bisacsh
■655 4▼aElectronic books.
■655 0▼aElectronic books.
■77608▼iPrint version▼aLindström, Martin, 1970-▼tBrandwashed.▼dLondon : Kogan Page, 2012▼z9780749465049▼w(OCoLC)755071881
■85640▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429883
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