자료유형  

 단행본

International Standard Book Number  

9780749464141 (electronic bk.)

International Standard Book Number  

0749464143 (electronic bk.)

International Standard Book Number  

9780749464134 (pbk.)

International Standard Book Number  

0749464135 (pbk.)

Library of Congress Call Number  

HD9696.8.U62-A78 2012eb

Dewey Decimal Classification Number  

338.4/70040973-23

Main Entry-Personal Name  

Arthur, Charles , 1961-

Publication, Distribution, etc. (Imprint  

London : Kogan Page, 2012

Physical Description  

1 online resource (viii, 264 p)

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용1998 -- Microsoft antitrust -- Search : Google versus Microsoft -- Digital music : Apple versus Microsoft -- Smartphones -- Tablets -- 2011.

Summary, Etc.  

요약Apple, Google and Microsoft are locked in a battle to dominate the Internet and especially the fastest-growing part of it - mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers. Digital Wars assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. Digital Wars tells you what to expect from the Internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.

Subject Added Entry-Corporate Name  

Apple Computer, Inc.

Subject Added Entry-Corporate Name  

Google (Firm)

Subject Added Entry-Corporate Name  

Microsoft Corporation.

Subject Added Entry-Topical Term  

Internet industry United States

Subject Added Entry-Topical Term  

Business

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industries / Computer Industry.

Additional Physical Form Entry  

Print versionArthur, Charles, 1961- Digital wars. London ; Philadelphia : Kogan Page, 2012 9780749464134 (DLC) 2011044595 (OCoLC)724662123

Electronic Location and Access  

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Control Number  

joongbu:422641